COMMUNICATION

By: Salie Sotto Catungal

MAED-Social Science

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 What is communication?
O Communication is about sending and
receiving information or the
transmission of information and
meaning from one party to another
through using shared symbols.
O Communication is a requirement for
survival and growth not only of people
but also organizations.
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 The importance of communication
O “Without communication, organizations cannot
exist.”
O It is through communication that the individual
members of the organization will know important
concerns such as:
1. What their organization is
2. What objectives their organization wants to achieve
3. What their roles are in achieving the organization’s
objectives
4. How they will achieve those objectives
5. Who the individual members of the organization are

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 Significance of Communication
in Everyday life
O For transfer of ideas
O For Interacting With Society
O For Education
O To Update Oneself
O For Entertainment
O To Understand The World

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 Activities wherein communication
is significant

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 OTalking with peers
ODiscussing lessons in class
OPoetry reading
OBusiness communication
OSinging
OActing
OJudging, etc.
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Communication process model

Sender Message Channel Receiver Feedback

NOISE

NOISE
Environment

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 The Message
O The message is a purpose or an idea to be
conveyed in a communication event.
O The message is the actual physical product as
a result of encoding.
O Thus, when speaking, the speech is the
message, when writing, the written document
is the message; when making gestures, the
movements of the arms and the expressions on
faces are the message.
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 How the message is received is
influenced by the following factors:
O Clarity of the message
O Alertness of the receiver
O Complexity and length of the
message
O How the information is organized

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 The message has two
components:
O The thought or conceptual component of the
message – this is contained in the words, ideas,
symbols, and concepts chosen to relay the
message; and
O The feeling or emotional component of the
message – this is contained in the intensity, force,
demeanor, and sometimes the gesture of the
communicator or sender. This second component
enriches and clarifies the message and its effect is
to give the message its full meaning.
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 Channel
O The channel is the medium through which the
message travels.
O It consists of various types which are as follows:
1. Face to face
2. Telephone and cell phones
3. E-mail
4. Written memos and letters
5. Posted notices
6. bulletins

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 The Receiver
OThe person receiving a
message is the receiver.
OHe must interpret and
understand the message.

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 The feedback
OFeedback refers to the
process of communicating
how one feels about
something another person
has done or said.
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 The environment
OThe environment refers to the
circumstances in which
messages are transmitted and
received.

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 The noise
ONoise refers to anything that disrupts
communication, including the
attitude and emotions of the receiver.
OExamples are loud music, children
playing in the background, the
feeling about a sick relative and
many others.
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 Research Findings

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 Thank you for listening!!!

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