Olive

Bistro
By : Caine, Ng yi xuan, Yiwana, Miko cheah
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CONTENTS .
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Identify competitor

Wukka Cafe
• Spacious and cozy • Not miss the chance to
• “Wukka” in the dialect of enjoy delicious foods
Hakka, interprets the which they don't have
• Gives people feeling of
sense of home. to prepare it for
peace at home
themselves
Analysis and compare

Wukka Cafe

• Home feel
• Mainly based on desserts and beverages
• Outdoor seating provided

Olive Bistro

• Offers many food choices

• Mainly based on Italian foods
• Provides normal western cuisine
offer
Competitor's strength and
weakness

Wukka Cafe

Strength Weakness

Creative cafe name Less popularity and reputation

Unique theme Less advertising

No extensive training required for cafe

Lack of motivation
staff
Social media integration Social media using : Facebook

Usage : Greetings and uploaded photos on special

events or festivals
Total likes and follows : 1935
 SWOT Analysis
of Olive Bistro

STRENGTHS WEAKNESSES
• Product : Italian menu
• Price : Foreign taste of food in
cheaper price
S W • Organization : Inexperienced
employees pool
• Atmosphere : Chill and relax • Lack of idea : Unable to create
• Location : Opened nearby housing new menu
area • Lack of expert : Chefs
• Customer : Strong customer base

OPPORTUNITIES THREATS
• Expansion : Opportunities to expand • Competitors : Provide better offer
business worldwide • Costs : Expenses of ingredient increase
• Market : Launch new menu
• Expectation : Various type of food suitable
for people of different classes
O T •
•
Recession : Economic turn down
Customer choice
Is it a good investment

Answer : YES!!

Reasons 1. Variety of ideology

- Many food choices
- Customer can choose based on their preferences

2. Demographic of the restaurant

- Determine wants and needs
- Create ideal menu and ideal prices
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THANK YOU