Public Relation In

Airlines
Assigned by: Nahid Bari
 Presented by

Sonal Agarwal 03
Geeta Bamne 10
Deepika Bhopale 16
Ashish Borana 18
Aditi Chachad 19
Rahul Chudasama 22
Saoban Dalvi 23
 Introduction

 Public Relation is a management function.

 Involves monitoring and evaluating public attitudes and
maintaining mutual relations and understanding between an
organization and its public.
 Public Relation Officers ensures internal cohesion in the
company.
 Public relations is for fostering of mutually beneficial
relationships between an organization and its publics.
 Kingfisher Airlines

Airline Name – Kingfisher Airlines

Full Name - Kingfisher Airlines Limited

Call Sign – Kingfisher

Country – INDIA

Airline Founded – 9, May 2004

 Kingfisher Airlines

Kingfisher Airlines is a famous and fast growing airline

based in Banglore.

Owned by the United Beverages Group under the

leadership of Vijay Mallya.

It is a major Indian luxury airline operating an extensive

network to over 30 destinations.

Kingfisher is one of 6 airlines in the world to have a 5 star

rating from Skytrax, along with Asiana Airlines, Malaysia
Airlines.
 Company vision & values
Vision

“The Kingfisher Airlines family will consistently deliver a safe,

value based & enjoyable travel experience to all our guests.”

Values
 Safety
 Service
 Happiness
 Teamwork
 Accountability
Grades Structure of Kingfisher
Hierarchy within the PR Department
 Objectives of the PR Department
 To create, maintain, and protect the organization's reputation,
enhance its prestige, and present a favorable image.
 To create good will for the organization.

 Involves such functions as employee relations, stockholder and

investor relations, media relations, and community relations.
 To educate certain audiences about many things relevant to the
organization.
 Public Relation Department

 The fundamental, irreplaceable element of every

business is people.

 The PR department has to deal with various kinds of

people

 The main aim of PR department is to create a relation

and maintain it.
 Internal Public
 Internal public may be defined as, ‘Sharing of common
interest, with the individuals or departments of an
organization relating to internal matters.

 It is a communication system for the exchange of facts,

ideas, opinions, with the employees of the organization.

 It is the responsibility of public relations manager to

provide and develop effective internal public relations.
 Kingfishers internal public
include
 Employees

 Board of Directors
 External Public
 The public who buys the products or services of the company
is called external public.

 The composition of external public may differ from

organization to organization.

 This category includes dealers, brokers, investors, suppliers,

customers etc.
 Kingfishers external public
include
 Customers
 Investors
 Bankers
 Government
 Suppliers
 Tools of PR

 Internal tools

 External PR tools
 Internal tools of PR
House Magazine

 House Journal named “Pegusas” and is issued on quarterly basis.

 Common for all the companies that come under the UB Group.
 There is no separate magazine for international branches.
 Separate sections for spirits, beer, airlines etc.
 There is an editorial page in it.

Emails
Bulletin Boards
 Personnel Policy Manual
 IT covers detail policies of the company that are applicable to all
employees.
 Its coverage includes personnel administration, salary, perquisites,
allowances, and other miscellaneous issues.
 Contents have been organised under various sections for the
convenience of users.
 The Head-Human Resources is the approving authority for all
sections of the manual.
 IT is also given to all employees (handout) in book format at the time
of joining.
 In case of the user’s resignation the same is to be handed over to the
company.
 External PR tools
 Print Media
Newspapers
Hoardings and sign boards on roads, highways and
national highways.
 Electronic Media
Internet/World Wide Web
They own a website www.flykingfisher.com
Television
Advertisements are aired to keep people aware of the
happenings.
 Radio.
 External PR tools
 Press releases
 Annual General Meetings
 Press Conference
 Prospects, booklets and broachers are distributed
to everyone who visits the organisation
 Steps in handling complaints
effectively
 The frontline employee handling complaints should stay calm
under any circumstances.

 Let the customer get the story off their chest do not interrupt

 Avoid admitting any liability at this stage.

 Get facts by using question and try to find out the real and
whole story behind it.
 Steps in handling complaints
effectively
 Just identify appropriate action considering company’s
policy and customer’s expectation.
 Take action if you have authority or involve manager or
concerned person.
 If corrective action cannot be taken immediately, tell the
customer.
 Record the action to be taken and inform anyone else
in the organization involved.
 Look into the matter, provide a proper follow-up.
Case Study
 Conclusion
 This is basically how PR at Kingfisher functions.

 Not only were we edified about the PR tools and strategies

that we studied but we also got a very practical and clear
idea on how they function in the corporate world.

 And now we feel equipped with theoretical as well as

practical knowledge on the working of a PR department.