Visual information and media

MADE BY SEBASTIAN KARL DE VERA

CARLO DELA ROSA
JOHN LEONARD SALAZAR
 Objectives
1. DEFINE VISUAL INFORMATION MEDIA AND
KNOW ITS IMPORTANCE.
2. IDENTIFY THE DIFFERENT VISUAL DESIGN
ELEMENTS
3. IDENTIFY THE DIFFERENT TYPES OF VISUAL
INFORMATION MEDIA.
4. KNOW THE POWER OF VISUAL INFORMATION
MEDIA.
VISUAL MEDIA

• Any symbols, pictures, icons, signs

and others that communicates with
one’s sense of sight
DIFFERENT TYPES OF VISUAL DESIGN
ELEMENTS
DIFFERENT TYPES OF VISUAL INFORMATION
MEDIA
Ideograms

• These are graphical symbols that

represent ideas. Examples are
signs, logos, and symbols
Statistical visualization
• These are graphical symbols that
represent numerical and statistical ideas.
• Examples of such are pie graphs, bar
graphs and etc…
Picture

• Photography, painting, drawing, and the

line all fall under pictures.
• It is used widely by people to express
their ideals, opinions, and sentiments
Graphic Design
• This refers to the art of combining text and
pictures to communicate information,
infographics, posters, and graphic
advertisements are considered as graphic
designs
Video

• If graphic design is the combination of text

and pictures, video is the combination of
motion and picture; or of motion, picture, and
audio
3-D Image

• A three-dimensional visual
medium can be a sculpture, an
architecture, a real-life object
Visual Information
• The information that a person gets from the
visual medias mentioned earlier is called visual
information.
• The ideas that you have perceived after viewing
the visual media
History

• Archeological findings suggest that visual

communication started way back in 40 000
BCE.
• As history progressed so did visual media.
The Power Of Visual Information

• Visual communication is a powerful form

of communication for visual messages
stimulate both intellectual and emotional
responses.
How greatly does visual information affects people?
VISUAL INFORMATION
POWER OF VISUAL MEDIA
THE POWER TO PERSUADE
• ONE POWER OF VISUAL INFORMATION IS
THAT PEOPLE USUALLY GROUND THEIR
BELIEFS AND IDEOLOGIES BASE UPON IT,
HENCE THE SAYING “TO SEE IS TO
BELIEVE”
• ONE EXAMPLE OF THIS POWER IS WHEN
A PERSON VOTES FOR A POLITICIAN
WHOSE PICTURE WHILE HELPING A
TYPHOON VICTIM WENT VIRAL.
THE POWER TO
AFFECT
THE POWER TO AFFECT

• When you see the symbols presented, you’ll think and feel
things and it will affect your emotions, when in reality the
symbols presented are just images made up of lines and
shapes, however because of the connotations attached to
them, these design brought different emotions and
interpretations to many people, including you
THE POWER TO MAKE AND BREAK
 THE POWER TO MAKE AND BREAK

• The vulture and the little girl, also known as "Struggling Girl", is a photograph by
Kevin Carter which first appeared in The New York Times on 26 March 1993. It
is a photograph of a frail famine-stricken boy, initially believed to be a girl, who
had collapsed in the foreground with a vulture eyeing him from nearby. The child
was reported to be attempting to reach a United Nations feeding program about a
half mile away in Ayod, South Sudan, in March 1993. The picture won the
Pulitzer Prize for Feature Photography award in 1994. Carter committed suicide
four months after winning the prize.
 THE POWER TO MAKE AND BREAK

• ANOTHER ISSUE IN VISUAL COMMUNICATION IS HOW

PEOPLE REACT TO THE VISUAL INFORMATION.
• The picture presented, caused different interpretations, praises and
criticism and even led the photographer to break his life and
commit suicide after facing criticisms, financial difficulties and
emotional trauma.
 THE POWER TO MAKE AND BREAK

• People judged the photographer for not helping the kid in the picture, but they
didn’t know is that the photographers were told not to touch the famine victims
because of the risk of disease of transmission, that is why he wasn’t able to help
the kid.
 ACTIVITY #6

1. “ONE POWER OF VISUAL INFORMATION IS THAT PEOPLE USUALLY GROUND THEIR

BELIEFS AND IDEOLOGIES BASE UPON IT, HENCE THE SAYING “TO SEE IS TO BELIEVE”
2. “WHEN YOU SEE THE SYMBOLS PRESENTED, YOU’LL THINK AND FEEL THINGS AND IT
WILL AFFECT YOUR EMOTIONS”
3. “THE PICTURE PRESENTED, CAUSED DIFFERENT INTERPRETATIONS, PRAISES AND
CRITICISM AND EVEN LED THE PHOTOGRAPHER TO BREAK HIS LIFE AND COMMIT
SUICIDE AFTER FACING CRITICISMS, FINANCIAL DIFFICULTIES AND EMOTIONAL
TRAUMA.”
(4-9) ENUMERATE THE 6 TYPES OF VISUAL MEDIA
(10-20) 11 POINTS. DRAW AN EXAMPLE OF VISUAL MEDIA.
1.
2.
3.
4. IDEOGRAMS
5. STATISTICAL VISUALIZATION
6. PICTURES
7. GRAPHIC DESIGN
8. VIDEO
9. 3D IMAGE