HOW TO WRITE A GOOD

SALES LETTE
R

By Welly Ardiansyah
 USE A POWERFUL HEADLINE

• Headlines grab your readers attention and your readers attention by

explaining the main benefits of your product or services.
 CREÄTE ANTICIPATION
WITHIN SUB- YOUR
HEADLINE
• Sub-headlines are an extension of your headlines and need to be
designed to pull in your readers into your content.
 OUTLINE THE BENEFITS OF
P RODUCT OR
YOUR
SERVICES
• Give your readers at least 3 good reasons they should buy your product or
services.
 EXPLAIN YOUR UNIQUENESS

• Explain to your readers what differentiates you from your competition.

 PROVE YOUR CREDIBILITY

• Provide at least 3 reasons that your readers should trust your claims.
 EXPLAIN THE
OF YOUR
FEATURES PRODUCT OR
AND
SERVICE
BENEFITS
• Explain how your product or service will improve or solve your readers
problem.
 INCLUDE CUSTOMER
TESTIMONIALS

• In order to establish credibility, make sure to include testimonials of your

previously satisfied customers.
 EXPLAIN WHY YOUR
S UPERIOR THANYOUR
COMPETITIO
PRODUCT IS
Nservice is superior to the other options in the
• Mention why your product or
marketplace.
 REINFORCE THE VALUE

• Explain why your product or service is irresistible great and why they
should not pass on it.
 SUMMARIZE WHAT YOUR
RECEIVE
READER WILL IF THEY
BUY NOW
• Make sure that your reader understand what they will receive when they buy
your product or services.
 MENTION THE DISCOUNTED PRICE
OF YOUR PRODUCT OR
SERVICE
• If your readers are interested in what you are offering they will want to
know the price so make sure to mention the price of your product or service.
 LIST YOUR BONUS FOR
PURCHASING ASA
P
• The purpose of a bonus is to add value to your product or services. You can
also create a sense of urgency with any bonus your offering by making them
available for a limited time only.

•
 OFFER ASTRONG GUARANTEE

• A strong guarantee will make your offer even stronger as it removes the
element of risk to your readers.
 CLOSE THE
SALE BYTHEY CAN BUY
OUTLINING HOW
NOW
• Don’t take this part of the sales letter for granted. Close the sale by
outlining what they should do to buy now.
•
 SIGN THE SALES LETTER

• You took the time to write the sales letter so make sure you sign it. This will
allow your customer to know that there is a real person or company behind
the brand.
 CLOSE WITH A P.S.

• Use this section to emphasize the most relevant/important points in the sales
letter.