EC

ESCABARTE COMPANY
DECEMBER
2014
BUSINESS
REPORT

DATE -REAN JANE ESCABARTE-

Points of Discussion:

 Sales performance in charts

• By Salespersons
• By Region
• By Category

 Sales Count by Invoice Amounts

 Top 5 Customers of the Month
EC
 Necessary measures the company
ESCABARTE COMPANY

must implement

-REAN JANE ESCABARTE-

CHART I.

Sales by Salesperson for Dec 2014

$7,984

$5,887

$4,514
$3,661

$1,000 $1,109
$293

EC
Jan Kotas Michael Neipper Anne Larsen Nancy Freehafer Laura Glussani Mariya Sergienko Andrew Cencini

Top 3 salespersons of the month: ESCABARTE COMPANY

Andrew Cencini
Mariya Sergienko
Laura Glussani
-REAN JANE ESCABARTE-
CHART II.

Sales by Region for Dec 2014

$12,498

$6,180
$4,661

$1,109

West South North East

• Customers from the Eastern region has

purchased the most products.
EC
ESCABARTE COMPANY
• Marketing strategies must be improved for
customers from the West, North and the
South.
-REAN JANE ESCABARTE-
CHART III.

Top 5 Customers for Dec 2014

Company D $7,984

Company L $4,552

Company J $4,514

Company G $2,944

Company F $1,000

Top customer of the month: Company D EC

ESCABARTE COMPANY
There is a need to allocate funds for giving
rewards to top customers in order to sustain
customer loyalty.

-REAN JANE ESCABARTE-

 CHART IV.

Sales Count by Invoice Amount

13

3 3
1

200-1200 2200-3200 1200-2200 4200-5200

• Most of the purchased products have invoice

amounts ranging from 200-1200 dollars. There
are lesser sales for expensive products. EC
ESCABARTE COMPANY
• It is necessary to also market expensive products
by implementing more attractive pricing
strategies.
-REAN JANE ESCABARTE-
CHART V.

Sales by Category for Dec 2014

Beverages $8,914
Dried Fruits and Nuts $7,536
Jams, Preserves $2,100
Baked Goods and Mixes $1,702
Condiments $1,584
Sauces $1,000
Soups $859
Candy $752

• Most of the purchased products belong to beverages

category. It would be advantageous if the company EC
will maximize its production for beverages ESCABARTE COMPANY

• It is also necessary to find a market share for the

less purchased.
-REAN JANE ESCABARTE-
• EC (ESCABARTE COMPANY) should aim
to be profitable in all aspects, in all market
regions, and in all products offered. Any
aspect that needs improvement should be
taken into consideration. Through efficient
marketing and pricing strategy, EC will most EC
likely attain its desired profitability and will ESCABARTE COMPANY

sustain its market position in the industry.

-REAN JANE ESCABARTE-
Thank you…

EC
ESCABARTE COMPANY

-REAN JANE ESCABARTE-