COMMUNICATION

COMMUNICATION

■ Two way process of reaching mutual understanding, in

which participants not only exchange (encode – decode)
information, news, ideas, and feelings but also create and
share meaning.

Source: http://www.businessdictionary.com/definition/communication.html
■ An act of transferring information from one place, person,
or group to another.
CATEGORIES

■ spoken or verbal
■ non-verbal
■ written
■ visualization
■ interpersonal
Spoken or Verbal

■ face-to-face
■ telephone
■ radio
■ television
Written

■ letters
■ emails
■ social media
■ books
■ magazine
Visualization

■ graphs
■ charts
■ maps
■ logos
Interpersonal

■ negotiation (consciously or unconsciously)

Can a misunderstanding occur in any
stage of the communication?
Process

■ message - sender
■ encode
■ channel
■ decode
■ recipient - feedback
Three Pillars of Communication

■ Logos
■ Ethos
■ Pathos
Logos

■ reason
■ logic
■ coherence
Ethos

■ trust
■ credibility
Pathos

■ emotion
■ feelings
Question
■ How is the communication process related to the Three
Pillars of Effective Communication?
■ Travel 2
■ Eat 3
■ Study 2
■ English
■ Books
■ Poetry 2
■ Swimming
■ Drawing
■ Pen
■ Study
■ Eat
■ Pencil
■ Paper
■ Latin
■ Language
■ Travel
■ Poetry
■ Eat
■ Book
■ Painting