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  • A Case Study On Southwest Airlines

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    Sanyam Agarwal
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    Southwest Airlines has adopted a different business model than other major airlines like United and American. It focuses on point-to-point short flights, has a simple fare structure without change fees, and uses identical aircraft to reduce costs. Southwest's resources include its efficient operations, low-cost structure, and strong company culture. These capabilities and competitive advantages have translated to Southwest's superior long-term financial performance compared to other airlines. Its first mover advantage in focusing on customer satisfaction and operational efficiency rather than luxurious amenities makes duplicating Southwest's model challenging for competitors.

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    Southwest Airlines has adopted a different business model than other major airlines like United and American. It focuses on point-to-point short flights, has a simple fare structure without change fees, and uses identical aircraft to reduce costs. Southwest's resources include its efficient operations, low-cost structure, and strong company culture. These capabilities and competitive advantages have translated to Southwest's superior long-term financial performance compared to other airlines. Its first mover advantage in focusing on customer satisfaction and operational efficiency rather than luxurious amenities makes duplicating Southwest's model challenging for competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    4 views4 pages

    A Case Study On Southwest Airlines

    Uploaded by

    Sanyam Agarwal
    Southwest Airlines has adopted a different business model than other major airlines like United and American. It focuses on point-to-point short flights, has a simple fare structure without change fees, and uses identical aircraft to reduce costs. Southwest's resources include its efficient operations, low-cost structure, and strong company culture. These capabilities and competitive advantages have translated to Southwest's superior long-term financial performance compared to other airlines. Its first mover advantage in focusing on customer satisfaction and operational efficiency rather than luxurious amenities makes duplicating Southwest's model challenging for competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    A CASE STUDY ON

    SOUTHWEST AIRLINES
    Case Discussion Questions
    Q1. How would you characterize the business model of Southwest
    Airlines? How does this differ from the business model used at
    many other airlines such as United and American Airlines?

    Q2. Identify the resources, capabilities, and distinctive


    competencies of Southwest Airlines.

    Q3. How do Southwest’s resources, capabilities, and distinctive


    competencies translate into superior financial performance?

    Q4. How secure is Southwest’s competitive advantage? What are


    the barriers to imitation here?
    strategy map
    A strategic
    planning tool
    that
    shows the “big
    picture” of how
    each
    department’s
    performance
    contributes to
    achieving the
    company’s
    overall strategic
    goals.
    SOUTHWEST AIRLINES

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