Lecture 1

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Statistics I

DBAD3002

By- Amrita Jain


Assistant Professor
Learning Objectives
1. Introduce the field of statistics
2. Demonstrate how statistics applies to business
3. Establish the link between statistics and data
4. Differentiate between population and sample data
5. Differentiate between descriptive and inferential
statistics
Course Content

• Unit I: Introduction of Statistics (7 lecture hours)


Origin, development, definition, scope, uses and limitations. Types of Data: Qualitative and quantitative data, nominal and ordinal data,
cross sectional and time series data, discrete and continuous data, frequency and non-frequency data. Collection and Scrutiny of Data:
Collection of primary and secondary data-its major sources including some government publications, scrutiny of data for internal
consistency and detection of errors of recording, classification and tabulation of data.

• Unit II: Presentation of Data (7 lecture hours)


Diagrammatic and graphical presentation of grouped data; graphing the data constructing histograms, frequency polygon, frequency
curve and ogives. Measures of Central Tendency and Location: Mean, median, mode, partition values-quartiles, deciles, percentiles.

• Unit III: Decision Unit III: Measure of Dispersion (9 lecture hours)


Absolute and relative measures of range, quartile deviation, Mean deviation, standard deviation, variance of the combined series,
Coefficient of variatioN.

• Unit IV: Measures Shape Of The Distribution (6 lecture hours)


Concept of Skewness, kurtosis; Time Series – Introduction And Importance, Components Of Time Series, least cost method, moving
average method, Seasonal, Cyclical Study.

• Unit V: Correlation and Regression (6 lecture hours)


Simple Correlation, correlation between two variables (grouped and ungrouped data); Karl Pearson’s Coefficient of correlation; Rank
Correlation; Regression: - Concept, regression lines, Curve Fitting In Scatter Diagrams, Simple Linear Regression Equation, Coefficient Of
Determination (R-Squared), Difference Between Correlation And Regression.

• Unit VI: Use of MS-Excel as Statistical Analysis tool (5 lecture hours)


Practice questions: Measure Central tendency, Measure of Dispersion, Measure of shape of the Distribution, Correlation and
Regression on MS-Excel.
Text Books & Reference Books

• Levin & Rubin, “Statistics for Management”,


8th Edition, Pearson Publication
• Ken Black, “Business Statistics for
contemporary decision making”, 5th Edition,
Wiley Publication
• Naval Bajpai, Business Statistics, 2nd edition,
Pearson Education
DATA
Example

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