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456 (1) MLM
456 (1) MLM
456 (1) MLM
Explained
Caroline Tointon
Direct Selling Association (DSA)
Direct Selling Association
(DSA)
• National trade association founded in 1972
• Represents more than 40 direct selling
companies that manufacture/distribute goods
and services through Direct Sellers
• Also referred to as distributors, consultants,
sales agents, associates and others
• All are independent contractors
DSA: Mission
“To protect, serve and promote the effectiveness of
member companies and the independent business
people they represent.
To ensure that the marketing by member companies of
products and/or the direct sales opportunity is
conducted with the highest level of business ethics
and service to consumers.”
All direct selling companies agree to be bound by the Code as a condition
of membership. All direct sellers are bound by the Code when
representing a DSA member company.
• Person-to-Person
• Party-Plan or Group Presentations
• Unique company marketing
techniques
No Barriers
•
Men/women across all age groups have achieved significant success – 18’s
to 80’s!
•
No fixed education requirements or previous experience needed
•
Direct selling companies provide all the training to get started and to grow in
the business
•
Ensure you select a DSA member company – go to www.dsasa.co.za
Cost of Getting Started
• Cost to start an independent direct selling
business is typically very low
• Usually, a modestly priced sales kit is all
that is required to get started
• In sharp contrast to franchise and other
business opportunities, which may require
substantial initial investment
7 reasons why people join a
Direct Selling Company
1) Wholesale / Discount buyers
2) Short Term sellers with specific objectives
3) Part Time sellers
4) Full Time, career orientated sellers and business
builders
5) Social Reasons
6) Recognition
7) Need to share the benefits of the product and
company
Earnings Potential
•
Income generating – limited only by amount of time, effort and dedication invested
•
Entrepreneurial opportunity (business-within-a-business)
•
Personal growth – training, mentorship, recognition
•
Developing others – share same opportunities and benefits you have enjoyed
•
Merchandise and travel incentives
•
Potential of building a residual income stream
Total Sales
2007 2006 Growth
R million R million
South Africa 4,541 3,941 15,2%
Africa 862 735 17,2%
Total Sales 5,403 4,676 15,5%