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  • What Is Research, Qualitative and Quantitative Research

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    துர்காதேவி சௌந்தரராஜன்
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    Research is an investigative process used to find reliable solutions to problems through systematic collection and analysis of data. The research process involves identifying a problem, precisely defining it, stating research questions and hypotheses, designing a study, collecting and analyzing data, interpreting results, drawing conclusions, and making recommendations. The purpose of research is to test existing knowledge, understand different perspectives, establish reliable guidelines, expand knowledge, and predict and explain behaviors to solve problems. Qualitative research aims for detailed descriptions and emerges flexibly as data is gathered through the researcher, while quantitative research uses pre-designed tools to collect numerical data to test hypotheses efficiently but may lack context.

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    Research is an investigative process used to find reliable solutions to problems through systematic collection and analysis of data. The research process involves identifying a problem, precisely defining it, stating research questions and hypotheses, designing a study, collecting and analyzing data, interpreting results, drawing conclusions, and making recommendations. The purpose of research is to test existing knowledge, understand different perspectives, establish reliable guidelines, expand knowledge, and predict and explain behaviors to solve problems. Qualitative research aims for detailed descriptions and emerges flexibly as data is gathered through the researcher, while quantitative research uses pre-designed tools to collect numerical data to test hypotheses efficiently but may lack context.

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    17 views7 pages

    What Is Research, Qualitative and Quantitative Research

    Uploaded by

    துர்காதேவி சௌந்தரராஜன்
    Research is an investigative process used to find reliable solutions to problems through systematic collection and analysis of data. The research process involves identifying a problem, precisely defining it, stating research questions and hypotheses, designing a study, collecting and analyzing data, interpreting results, drawing conclusions, and making recommendations. The purpose of research is to test existing knowledge, understand different perspectives, establish reliable guidelines, expand knowledge, and predict and explain behaviors to solve problems. Qualitative research aims for detailed descriptions and emerges flexibly as data is gathered through the researcher, while quantitative research uses pre-designed tools to collect numerical data to test hypotheses efficiently but may lack context.

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    of 7

    What is Research?

    Quantitative vs.
    Qualitative Research
    WHAT IS RESEARCH?
    ► Research is an investigative process of finding
    reliable solution to a problem through a
    systematic selection, collection, analysis and
    interpretation of data relating to the problem.
    ► In other words research is all activities that
    makes us discover new knowledge about things
    around us.
    PROCESS OF RESEARCH
    ► Identifying a problem
    ► Defining the problem in precise terms in
    unambiguous terms
    ► Stating the problems in form of research
    questions and research hypotheses
    ► Designing the research
    ► Collecting data
    ► Analyzing data
    PROCESS OF RESEARCH contd.
    ► Interpretation
    of data
    ► Drawing conclusion
    ► Making recommendations
    PURPOSE OF RESEARCH
    ► To test what you already know
    ► To understand the other side of an issue
    ► To establish reliable guide
    ► To expand knowledge
    ► To predict, explain and interpret a behavior
    ► To provide solution to a problem
    Qualitative Quantitative
    The aim of qualitative analysis is a In quantitative research we classify
    complete detailed description. features, count them, and construct
    statistical models in an attempt to
    explain what is observed.
    The design emerges as the study All aspects of the study are carefully
    unfolds designed before data is collected.
    Researcher is the data gathering Researcher uses tools (questionnaires
    instrument. or equipment) to collect data.
    Data is in the form of words Data is in the form of numbers and
    (interviews), pictures (videos), or statistics.
    objects (artifacts).
    Qualitative data is more rich, time Quantitative data is more efficient,
    consuming, and less able to be able to test hypotheses, but may miss
    generalized. contextual data.

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