MOTHER’S BUYING BEHAVIOUR

By Ruchi Mishra
• OBJECTIVE - To study the buying behavior of mother
• TIMING OF VISIT – 4 - 9 pm
• STORE – Big Bazaar,
• LOCATION – Seawoods, Navi Mumbai
• DEPARTMENT – Kids wear
• TARGET – Mothers
• FOOTFALL – 60-70 (4-6pm )
- 80 – 90 (7-9pm)
• MAXIMUM FOOTFALL TIMING – 7-9 pm
• DATE – 18 – 19 TH JAN
 Question Asked
1. What is your profession?
2. What is the age of your child?
3. How often do you buy from Big Bazaar?
4. Why do you purchase from Big Bazaar?
5. On what occasions do you make the purchase?
6. What are your preferable brand for kids?
7. Does your kid prefer his own choice for buying clothes?
8. What is the preferable designs on garments?
9. On which weekend of the month you prefer buying?
 Answers
1. What is your profession?
• Working
• Non-working
• Student

2. What is the age of your child?

• 0-15 yrs

3. How often do you buy from Big Bazaar?

• Not fixed
• Once a month
• Once in 15 days
• Depends on the need
5. On what occasions do you make the purchase?
• Offers
• Festivals
• Gifts
• Annual day
• Trips
• Depends on need
• Not fixed
• Beginning of month

6. What are your preferable brand for kids?

• Disney
• Buffalo
• Pink & Blue
• Don’t know
• Not any specific brand
7. Why do you purchase from Big Bazaar?
• Reasonable pricing
• Quality is good
• Gets everything at one place
• Discounts
• Have some Vouchers
• Location

8. Does your kid prefer his own choice for buying clothes?
• Yes
• No
• Sometimes

9. What is the preferable designs on garments?

• Dolls
• Bikes
• Cartoon characters
• Not any specific design
• Depends on color
 OBSERVATION
• Most of the customers have just visited for window shopping
• Less footfall as compared to previous week
• They don’t have any specific reason for visiting the kids wear section
• For genuine buyers minimum time taken to shop is around 30-40 mins
• Footfall is more in the area where the clothes of 2-9 yrs. were kept
• Footfall is more at the center area
• Maximum customers were looking at those garments where discounts are
available
• A lot of customers are just shopping to gift someone
• The time taken by mother for boys shopping is less as compared to girls
• The role of male accompanying the female is-
1. Using Mobiles
2. Carrying bags
3. Carrying Babies
4. Handling Kids
• Females usually likes the first garment but after exploring the whole
department then she made the purchase
• Male buyers were taking the opinion from their children
• They directly went the particular area for shopping and were taking
around 15-20 mins for purchasing
 Conclusion
• It is very difficult to come up with a particular buying pattern of mother
• They don’t know why there are buying
• And what are there choice and preferences
• Sometimes after spending 1 hour they didn’t buy anything
• Or after selecting 3-4 garments they got confused and didn’t make the
purchase
• Very few customers were buying those garments which were not on
discount
• Customers were buying more because of the discounts and offers
• Customers were making the choices on the basis of the color rather than
designs
• OBJECTIVE - To study the buying behavior of mother
• TIMING OF VISIT – 4 - 9 pm
• STORE – Big Bazaar,
• LOCATION – Seawoods, Navi Mumbai
• DEPARTMENT – Kids wear
• TARGET – Mothers
• OCCASION – SABSE SASTE 5 DIN (22nd- 26th Jan)
• FOOTFALL – 90-100 (4-6pm )
- 130-150 (7-9pm)
• MAXIMUM FOOTFALL TIMING – 7-9 pm
• DATE – 25-26 TH JAN
 Question Asked
1. What is your profession?
2. Do you think the advertisement of garments has a major influence in
your buying decision?
3. Do you have any idea about the sabse saste 5 din offer going on before
coming to the store
4. Which mode of advertisement influences your apparel purchase decision
most?
5. Does your kid prefer his own choice for buying clothes?
6. On which weekend of the month you prefer buying?
7. Which is your favorite store for kids?
 ANSWERS
1. What is your profession?
• Working
• Non-working

2. Which is your preferable store for kids?

• Big Bazaar
• Max
• Westside
• Pantaloons
• Local Stores

3. Do you think the advertisement of garments has a major influence in your buying
decision?
• Yes
• No
• Maybe
4. Which mode of advertisement influences your apparel purchase decision most?
• Newspaper
• Radio
• Internet

5. Do you have any idea about the sabse saste 5 din offer going on before coming to
the store
• No

6. Does your kid prefer his own choice for buying clothes?
• No
• Yes sometimes
• No boys are boring

7.On which days of the month you prefer buying?

• Starting days of the month
• During weekend
• During offers
• On week days
 OBSERVATION
• Less footfall as compared to previous time
• People were buying more because of the offer
• Number of male customer were more as compared to previous weekend
• Since the core jeans were not in sale but people were buying them more
as compared to last weekend
• Maximum purchasing time was 1.5 hours
• People were looking for white t-shirts/shirts/kurtas because of 26th
January
• Customers were keeping a lot of options in basket and then buying only 1-
2 garments
• Graphic tees & core jeans were most preferable garments
• Boys were actually looking at the DJ&C poster and demanding to buy the
same
 CONCLUSION
• Customers actually came to shop because of the offer going on but on
asking they were refusing to accept that they knew about the offer
• Sales were less as compared to the footfall
• Expected sale during weekend- 10 lacs & sales achieved – 4.5 lacs
• Maximum customers were looking at those garments where discounts are
available
• Customer were also looking at the wall fixtures though the garments were
not on discount
• Most of the customer were replying that they are not brand specific and
shop from local markets as well
MOTHER’S BUYING BEHAVIOUR
By Ruchi Mishra
• OBJECTIVE - To study the buying behavior of mother
• TIMING OF VISIT – 4 - 9 pm
• STORE – Big Bazaar,
• LOCATION – R City, Ghatkopar
• DEPARTMENT – Kids wear
• TARGET – Mothers
• FOOTFALL – 40-50(4-6pm )
- 70-80 (7-8.30pm)
• MAXIMUM FOOTFALL TIMING – 7-8.30 pm
• DATE – 1-2 FEB & 8-9 FEB
nd th
 OBSERVATION
• Most of the customers have just visited for window shopping
• Very less footfall as compared to previous week
• They don’t have any specific reason for visiting the kids wear section
• Less aisle area for customers
• Options of graphic tees and core jeans were less
 CONCLUSION
• Since the construction of metro is going on people were not visiting the
store to avoid traffic jam
• New outlet of brand factory has opened near R City attracting a lot of
customers
• Stock of graphic tees and core jeans were not available during the sale and
hence created a huge loss
MOTHER’S BUYING BEHAVIOUR
By Ruchi Mishra
• OBJECTIVE - To study the buying behavior of mother
• TIMING OF VISIT – 4 - 9 pm
• STORE – Big Bazaar,
• LOCATION – Infinity Mall, New Link Rd, Malad, Mumbai
• DEPARTMENT – Kids wear
• TARGET – Mothers
• FOOTFALL – 130-150 (4-6pm )
- 150-200 (7-9pm)
• MAXIMUM FOOTFALL TIMING – 7-9 pm
• DATE – 16 TH Feb
 Question Asked
1. What is your profession?
2. What is the age of your child?
3. How often do you buy from Big Bazaar?
4. Why do you purchase from Big Bazaar?
5. What are your preferable brand for kids?
6. Does your kid prefer his own choice for buying clothes?
7. What is the preferable colors on garments?
 Answers
1. What is your profession?
• Working
• Non-working
• Student

2. What is the age of your child?

• 0-15 yrs

3. How often do you buy from Big Bazaar?

• Not fixed
• Once a month
• Once in 15 days
• Depends on the need
4. Why do you purchase from Big Bazaar?
• Reasonable pricing
• Quality is good
• Gets everything at one place
• Discounts
• Near to home

5. Does your kid prefer his own choice for buying clothes?
• Yes
• No
• Sometimes
• No boys are boring

6. What is the preferable colors on garments?

• Dark color
• Black
• Blue
• Not any fixed color
7. What are your preferable brand for kids?
• DJNC
• Pink & Blue
• Sristi
• Don’t know
• Not any specific brand
 OBSERVATION
• Highest footwall as compared to other stores
• Maximum time spend is 40-45 mins
• But people are not liking the waiting time during billing
• Wide range of garments
• Store was very spacious
• Garments were nicely arranged at wall fixtures
• Number of wall fixtures are more
• Maximum options chosen for girls is 5-7
• Maximum options chosen for boys 3-5
• Girls (kid) are more conscious about the garment design, pattern and
colors as compared to boys