Unit 3 Strategy Formulation

and Strategic Choice

Group 4:
Lalita Sanyasi 031813
Kinley Wangmo 031810
Manisha Gurung 031814
Karma Lhaden 031809
 Outline
Planning Priorities

Business Strategy

Strategic Alliance

Blue Ocean Strategy

Turnaround Strategy
Planning priorities

A Establishing clear goals

B Establishing priorities

C Planning
 Planning steps
Access

Goals
 Caring
Service excellence  Vibrant communication
 Healthy
community

Organizational culture
 Market Product Diversification
expansion expansion strategies
 Strategic Alliance

Types of strategic alliances

• Equity strategic • Non-equity

• Joint venture
alliance strategic alliance
The reasons for strategic alliances

Slow cycle
01

02 Standard cycle

03 Fast cycle
 © JOHN ABBOTT
© JOHN ABBOTT

Prof Chan Kim Prof Renee

Mauborgne
 CLASS ACTIVITY
RED OCEAN BLUE OCEAN
RED OCEAN BLUE Ocean
STRATEGY STRATEGY
Compete in existing Create uncontested
market market space
Beat the competition Make the competition
irrelevant
Exploit existing Create and capture new
demand demand
Market-competing Market-creating
strategy strategy
 Principles of Blue Ocean Strategy
1 2 3
Reconstruct Focus on the big
Reach beyond
market picture, not the
existing demand
Boundaries number

4 5 6

Overcome
Get the strategic Build execution
organizational
sequence right into strategy
hurdles
 Why business fails?
Why business fails?

Turnaround
Turnaround Requirement for turnaround
Requirement for turnaround
strategies
strategies
Effective turnaround
Effective turnaround
strategies
strategies
 References
• Beamish, P.W. and Woodcock, C.P. (1999).
Strategic management. (5th ed.). McGraw-Hill
Ryerson Limited: Canada.
• Dess, G., Lumpkin, G.T. & Eisner, A. (2010).
Strategic Management: Text and cases:
India:Tata McGraw-Hill.
• K.W, M. Renee, (2005). Blue Ocean Strategy.
Harvard Business School Publication House:
USA.
Thank You