Business Intelligence

@
YES BANK
Presented by:
Khyati Shah
Loveleen Gill
Shachee Swadia
Soumabrata Dasgupta
Zafar Siddiqui
 Agenda
• About the company

• BI in Banking

• Business Challenges

• Need for BI in Yes Bank

• BI Tool

• Advantages/Disadvantages

• Recommendations

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 Yes Bank
• Founded in 2003-04 by Kapur duo
• Headquarters in Mumbai, India
• Follows a Knowledge driven approach
– Development and Knowledge Banking Division

• Awarded
– ‘The most innovative bank in India’ – year 2008

– ‘The most sustainable bank of India’ – year 2009

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 Verticals@ Yes Bank

Yes Bank

Corporate and Corporate Branch Investment Financial Transactio

Wealth
Institutional
Banking Finance Banking Management Banking Markets n Banking

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 Business Intelligence
BI refers to application and technology, which is used to gather to provide
access to, and analyze data and information about the company operations

It is an architecture and a collection of integrated operational as well as

decision-support applications and databases that provide the business
community easy access to business data

BI in a bank bridges a legacy database with departmental databases, giving

branch managers and other users access to BI applications to determine
who the most profitable customers are or which customers they should try
to cross-sell new products to.

The use of these tools frees information technology staff from the task of
generating analytical reports for the departments and it gives department
personnel autonomous access to a richer data source.
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Evolution of BI

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 BI in Banking
Historical analysis for future strategies
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Chronological Analysis Derivative indicators assessed over time

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CRM Create a client database

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Assists a firm administer client relationship in a planned manner

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Performance intermittent evaluations to take remedial actions in case of

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Accounting discrepancies

Banks relocate, allocate, buy and sell financial risks

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Risk Management Assessment of diverse risks for accuracy and analytical competence
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information centric regulatory needs like SEBI clause 49, Basel norms
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Regulatory Conformity Precise and organized compilation of data for action

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 Business Challenges
• Inconsistencies and non uniformity of data
– Different departments pulled out reports from their systems and forward it to
their stakeholders

• Lack of a dedicated staff

– Hierarchical report generation process
– Delayed report generation for users
– Incomplete data

• Information Security
– Anyone could access the data anytime as information was available on a FTP
– Distribution of information reports through E-Mails 8
 Business Challenges
• Manual & inefficient processes
– Eg. Nearly 200 reports were prepared manually by users in various departments
which made the bank operations unproductive and costly

• Lack of integration between systems

– Difficult to generate certain MIS reports resulting in loss of business opportunities

• Extracting intelligent information in real time was a challenge

• High competition
– Need for specific customer requirements & behavioral patterns for cross selling, up
selling , etc.

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Answer to the Challenges

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 Make or Buy Analysis
• Constraints of ‘Buy’
– Recession and Budgetary constraints
– Uneconomical and difficult ROI
– High implementation costs

• Motivation for ‘Make’

– Low Cost
– Customizable (Enhancements)

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 Kaleidoscope
• A home grown BI Solution

• Partnership of Business and IT functions by development of BICoE

• In-house expertise without any implementation partner

– Freeware LogiXML used as a reporting frontend
– Integrated with custom built application

• Fast Deployment within 2 months

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Why Kaleidoscope?

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 4 Phases : Kaleidoscope
1. Extracting information from multiple MIS’s
– Role based access feature

– Actionable in nature and help teams take productive decisions

2. Interlink the BI and BPM Solution

3. Basic and flexible analytics

4. Include advanced analytics

– What if scenarios

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 Kaleidoscope Team

BICoE Team

Outsourced Executives Each Business Unit Programme Manager

DB Structures VB Scripting Technical Analyst Business Analyst

Project Manager

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 Technical Aspects
• IBM Power5 based database servers and xSeries application servers
• Windows Server 2003 Enterprise Edition
• Front end reporting: LogiXML
– Web based reporting server

– Interactive analysis (dashboard, charts, grids)

– Enables developers to rapidly build sophisticated custom applications
through hundreds of pre-built elements
– No user fees licensing

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 Advantages - Kaleidoscope
• Information Security
– Relevant, meaningful and accessible data

– Everyone received common data

– No inconsistencies in data

• Single view to the customer

– Products bought by the customers appear in a single screen

• Smooth report generation process

– Relevant data for MIS processing

– Earlier with MIS the delay was of 24 hours

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Advantages of BI to Yes Bank
• Extended to the Lowest User not just Power Users
• Automation eradicated the manual errors in reports
• High Cost Savings – about 6 Crores
– Automation
– Productivity Gains (2300 users of the system)
– In-house Product
– Release of FTE dedicated to MIS analysis

• Customer One View

– Enabled superior service
– Better Cross Selling
– Deepening Relationship
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 Recommendations
• The bank was awarded the Financial Insights Innovation
Award for innovation in Business Intelligence at the Asian
Financial Services Congress
• YES Bank is a Silver EDGE (2010) winner.

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 References
1. Mr. Shankho Gupta – Branch Manager, YES Bank
Bangalore

2. http://www.yesbank.in/

3. http://www.yesbank.in/it.htm

4. http://business.mapsofindia.com/business-intelligence/
for-banking.html

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