SOW

What we need to do ?
• Market Research / Consumer Outlook - ?? They want to understand Consumer perception towards a
new entrant / Product !!
• Suggest a City / Territory to start the business
• Suggest Product Category / Categories to start the business
• What will be their cash cows ? What should be the core products ?
• They already have an idea of the MRP’s and SKU’s
• Advise on Channels to start a business
• Advise on Channel Margin Structures
• What will be the Operations Structure be like / process to order to delivery – Will be channel
dependent ?
• Develop a communication strategy to further evolve a marketing strategy – Digital ?
• Branding and Product packaging ( As per channels – Ecommerce Friendly )
• Legal and Statutory process
How will we do it ?
• Talk to Organic / Grocery Retail Experts
• Store Visits
• Sales Data ( ??? )
• Access syndicated reports ( Did a preliminary research … Am not able
to find much )
• Packaging / Branding can be handled – NID Resource to collaborate
with