Who are we?

We are a bunch of dreamers, a group of believers and a crew of creative

people.

is a full stack technology development, marketing and

advertising agency who provides 360 degree marketing, branding and
advertising service with data analyzing support to it’s clients.
Portfolio
Proposal
For
Effect of Covid-19 on
Events
Change is crucial for any business. For change it is important to adopt. During this time when the world comes
to a standstill, those who has acted fast and adopted to the change are the ones who will be surviving and
progressing with their venture in the future. Technology is one of the fundamental elements that everyone had
to gain expertise and improvise into their business during this hibernation period. Some way or the other,
everyone has taken the shelter of technology to run their business, ventures or even house hold. Many curtail
business like medical advice has also adopted technology by introducing telemedicine up to a certain extend.
Events and tourism are industries that has been largely affected by Covid-19 and they have been in much
harder constrain than others without any clear guidelines as to when can they actually take place in the near
future. A very important event as Glastonbury which usually hosts more than 135,000 people per day was to
celebrate their 150th anniversary had to cancel their festival this year due to the virus. Unfortunately, it was very
difficult for them to actually adopt the more technologically advance route due Glastonbury’s speciality being
the experience of the artist that general public usually see in Television or in social media and their presence.
But there are many events that has physically been cancelled but they have adopted the virtual route, including
the biggest event of Microsoft that has gone virtual. Many political events from different political heads of the
world has been conducting virtual events. So are many trade shows like the Art Basel, the modern and
contemporary art fair in Germany.
 Pros & Cons
Of
Virtual Events
There are many reasons why virtual events are valuable. First off, virtual events allow the
individuals or companies hosting them to reach a wider audience. Were you to host your event
in a specific city, not every person in your audience would be able to attend due to the cost of
travel. With a virtual event, travel isn't an issue.

In general, virtual events are also much cheaper to put on. Event planners don't have to book a
giant venue or hire a bunch of temporary staff. These cost savings can then be passed on to each
virtual attendee in the form of lower ticket prices.

Lastly, virtual events are extremely measurable. Companies can easily learn which sessions
were the most popular, how many people attended, where those attendees live, how they paid
for their tickets, and much more. Just about every attendee action can be tracked and analysed.
This
One information can then
of the important be usedoftoaimprove
elements event strategy.
virtual event is market engagement. Creative circus can
reach and bring customers to a virtual event but it will be the vital point for Riwayat to fill the
event with engaging content so that the targeted customers commits to their engagement and
enthusiastically be a part of it.
 Virtual Bazaar
Riwayat being a market leader in Ethnical cultural shows, can also adopt the
strategy of going virtual with their shows till the world resume to its old
norms. It will be a safe haven and an outlook to modernization for Riwayat.

As a new bee to virtual events and the natural of event’s Riwayat generally hosts, they can
definitely start with hosting Virtual Trade Fair and Networking Events for brands and business
that usually participates with Riwayat in their shows and they can open doors to new businesses
who can be their future event partners to do a paid test run with Riwayat. Keeping similar trend to
previous shows, they can have Fashion brands, food and beverage businesses, jewellery brands,
beauty brands, health and fitness coaches, interior designing companies, holiday and tourism
companies, photography self-employed etc. those who cater their business to similar target
market. It is important to bear in mind that due to mass market reach, a virtual event is required to
be held more than once to be an effective one.
 Structure
of the
Virtual Event
 A meet and greet with the brands and businesses:
This is where the business owners/ operators can
come to the decided platform and introduce their
brands, their ideology and their positions that they
hold during the pandemic. Each brand can have 10 to
20 minutes to do so.

Phase-1
Product/services - sales and promotion: This is where the
businesses and their sales team can demonstrate and
promote their products. This will be a product driven
event where the market can experience the customer
service of each business and the products that are
available by each business.

Phase-2
 New Product launch or Flash sales: This can be the
event where businesses can take booking for their new
product or promote for a clearance sale for their old
product. It can be instant with a time limitation for the
offer.

Phase-3
Content Promotion
Item Quantity Period Price
Content Promotion 15 Monthly £250

Event Package
Item Quantity Period Price
Static Content 15 Per Event £400
Motion Content 4 Per Event £250
Reach Management As per Requirement 15 Days As per Requirement

Marketplace Package
Item Quantity Period Price
Platform
4 Hours Per Marketplace £200
Integration
Participant
300 Participants Per Marketplace £600
Management
Company Logo +
Branding Customized Per Marketplace £200
**Platform Integration & Participant Management prices will vary according to numbers
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Thank You