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  • Industry Analysis Taxi Touristic: Dvurechenskaya Anna

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    Ahlam Kassem
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    This document summarizes key aspects of the taxi touristic industry in Barcelona. It notes that Barcelona is a top 5 tourist city in Europe that has seen high growth in recent years, with 50% of visitors there for leisure. The market is described as in the "Flattening growing" stage. It also states that the industry is still growing, there is opportunity to gain market share from competitors, and the service offered is customized to clients, making the demand a key factor. Potential substitutes mentioned include other tour companies and car rentals.

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    This document summarizes key aspects of the taxi touristic industry in Barcelona. It notes that Barcelona is a top 5 tourist city in Europe that has seen high growth in recent years, with 50% of visitors there for leisure. The market is described as in the "Flattening growing" stage. It also states that the industry is still growing, there is opportunity to gain market share from competitors, and the service offered is customized to clients, making the demand a key factor. Potential substitutes mentioned include other tour companies and car rentals.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views6 pages

    Industry Analysis Taxi Touristic: Dvurechenskaya Anna

    Uploaded by

    Ahlam Kassem
    This document summarizes key aspects of the taxi touristic industry in Barcelona. It notes that Barcelona is a top 5 tourist city in Europe that has seen high growth in recent years, with 50% of visitors there for leisure. The market is described as in the "Flattening growing" stage. It also states that the industry is still growing, there is opportunity to gain market share from competitors, and the service offered is customized to clients, making the demand a key factor. Potential substitutes mentioned include other tour companies and car rentals.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    Industry analysis

    Taxi touristic
    Dvurechenskaya Anna
    Barcelona is the 5th major tourist city in
    Europe.
    City with the highest growth in Europe
    during the last ten years.
    For 50% of people coming to Barcelona
    the reason of trip is leisure

     Themarket is at the stage “Flattening


    growing”

    Market stage
    The industry is still growing

    We can get a market share from our


    competitors

     It is a good industry

    Is it a GOOD industry?
    The service we offer is customized to each
    client so they have a power. The demand
    will determine the way we are working.

    Suppliersare not so important for us as


    we deal with them very rarely. For
    example technical service for cars, it can
    be done at any place. We are not
    dependent on suppliers.

    Power of buyers and suppliers


    Every company offering services
    connected with sightseeing could be a
    substitute. Especially the bus touristic:
    cheaper price and similar service.
    Also the substitute will be cars to rent,
    individual guides and so on.

    Substitutes
    We try to offer people new kind of service
    to be able to gain a market share.

    Other specifics

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