Case Study: Elfotec AG.

Market Research and International

Marketing
 Product
 Toners and Developers for Photocopiers.
 Target Customers
 OEMs
 Traders (For Use In)
 Commodity Hub (Toners)
 Singapore
 Dubai
 Market Size
 Huge
 Methodology
 Distribution points
 Networking
 Focus on the hub
 Markets Considered
 Singapore
 Jordan
 UAE
 Kuwait
 Bangladesh
 Russia
 Malaysia
 Hong kong
 Difficulties encountered
 MADE in INDIA TAG
 Govt. Procedures and laws
 Infrastructure
 Product acceptability
 Product adoptability
 Case Study Questions
 Q1: What are the solutions to be given to the
company to meet the stated challenges in the
case study.