PRESENTATION ON CASE OF

MARUTI UDHYOG

PRESENTED BY:
Niraj Karki (33)
Rasila Bhandari (39)
Sandip Bhujel (44)
Sharmila Pun (50)
Manisha Shrestha (60)
 Question to be discuss…

You are the marketing manager of Maruti Udhyog, how

would you plan to make it a vigilant industry?
 Consideration to make any
company/industry vigilant
Learning from past: What have been our past blind spots?
Evaluating the present: What are our peripheral customers &
competitors really thinking?
Envisioning the future: Is there an unthinkable scenario that might
disrupt our business?

Marketing manager also take consider about 4p’s of

marketing namely price, product, place and promotion
 Marketing plans to make company
vigilant

1. Marketing research and development :

 Gathering data through market analysis
 Identifying the new problems

2. Managing budget for media and marketing campaign:

 Reach your target customer
 Improve brand awareness

3. Expanding and enhancing marketing techniques:

 Updated/latest marketing tools and technology
 Digital marketing, artifical intelligence, chatbots,
influencer marketing
4. Customer relationship management:
 Quick respond to customers problem with sufficient information
 Long term customer relationship

5. Monitoring marketing environment:

 Keeping track of changes in environment forces
 Engaging in environmental scanning and analysis

6. Proactive marketing:
 Solving a problem as soon as you are aware of it
 Retains the good reputation
 Retains the customer

7. Dealing with competitors:

 Upgrade manufacturing
 Increasing capacity, launching new products at regular interval
8. Advertising through national issues:
 Increase patrotism and brand awareness
 For e.g. Indian army shown in advertisement of khajana desh
kimittise