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  • RYANAIR Industry Analysis: Threats of New Entrants-Low

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    Ryanair faces low threats from new entrants and substitutes due to its established position as a leading low-cost airline and flying being the most convenient option in Europe. However, Ryanair faces high bargaining power from buyers and suppliers as well as high competitive rivalry, as there are multiple airline options for buyers and only two major aircraft suppliers, while more competitors attempt to copy Ryanair's low-cost business model.

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    Ryanair faces low threats from new entrants and substitutes due to its established position as a leading low-cost airline and flying being the most convenient option in Europe. However, Ryanair faces high bargaining power from buyers and suppliers as well as high competitive rivalry, as there are multiple airline options for buyers and only two major aircraft suppliers, while more competitors attempt to copy Ryanair's low-cost business model.

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    RYANAIR Industry Analysis: Threats of New Entrants-Low

    Uploaded by

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    Ryanair faces low threats from new entrants and substitutes due to its established position as a leading low-cost airline and flying being the most convenient option in Europe. However, Ryanair faces high bargaining power from buyers and suppliers as well as high competitive rivalry, as there are multiple airline options for buyers and only two major aircraft suppliers, while more competitors attempt to copy Ryanair's low-cost business model.

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    RYANAIR Industry

    Analysis
    • Threats of new entrants-Low
    The low fares industry, especially, with established leading players as
    Ryanair, is really hard to enter.
    • Threats of substitutes –Low
    Flying is the most convenient option within Europe
    • Bargaining power of buyers-High
    Buyers have a lot of choices as there are multiple low-price airlines in
    the market
    • Bargaining power of suppliers-High
    Bargaining power of Aircraft manufacturers is quite high as there are
    only two major suppliers in the market
    • Competitive rivalry-High
    The number of competitors that are trying to imitate Ryanair’s cost
    leadership is increasing.

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