Professional Documents
Culture Documents
Digital Operations: Academic Research Firm
Digital Operations: Academic Research Firm
Title
“ Social Media Marketing Effectiveness for Luxury Brands”
Conduced for a UK based client.
Quantitative Research
Interviewee
The Population of the research are the individuals who are classified as the
common purchases of luxury brands who are frequent or occasional buyers of
any luxury brand.
The study was conducted by the method of Non-Probability and in particular
convenience sampling because of the nature of the topic being inherently
centric on the general effectiveness of the social media of luxury brands and
the extent to which the consumers are engaged in the social media marketing
of the luxury brands
This allows the emphasis of the research to be the prominence of
generalizability and researcher selects subjects that are more readily
accessible (Zhi., H. L., 2014)
Results
The results were not fully disclosed due to client confidentiality reasons
however the following general facts were summarized:
93% of Consumer Engagement with Luxury Brands Happens on Instagram.
Branded content on Instagram consistently earned the most engagement
across social media.
Marketers must be mindful in navigating a world of increasingly vocal,
socially conscious consumers while safeguarding their brand against
controversies
Limitation