Enhancing IS of

London Rash

Submitted By:
Group 10
Kanupriya Gathoria – PGP10023
Mrunalinee Koli – PGP10024
Maithili Joshi – PGP10037
Rishabh – PGP10042
Suman Sharma – PGP10057
Tanya Saxena – PGP10059
 About the Company
• London Rash is a unisex saloon, Makeup studio & Academy in Rohtak
• It’s founder, Rashmi, is one of the most reputed and professional makeup artist. She has won an International Award in Nude
Make-up Competition 
• It is a well-known establishment as a one-stop destination servicing customers both local and from other parts of Rohtak.
• They believe Customer satisfaction ls as important as their products and services
• In the near future, this business aims to expand its line  of products and services and cater to a larger client base.
• In Rohtak, this establishment occupies a prominent location in Model Town, making  it easy for first-time visitors in locating this
establishment
• It is known to provide top service in the following categories: Massage service, Makeup, Body Toning, Ayurvedic treatment, Hair
Straightening, Nail Art, Skin Treatment etc
• London Rash has a courteous and prompt staff at providing any assistance.
• Payment modes  for the services are Cash, Digital payments through Paytm, Phonepe etc. ,Card payments and UPI.. This
establishment is functional from 09:00-21:00.
• The company currently employs 20 people in Rohtak for its operations, front-end and back-end.
• Being a one-stop destination for its services, the company generated INR 40 Lakhs in Revenues in Fiscal 18-19.
 Strategic Analysis

Vision  Goal  Mission Strategy

At London Rash, Every client To serve Strive for the best
we aim to give the receives an customers with in all we do.
best possible outstanding integrity by being Outstanding
experience to our service from the loyal to them, the service and
clients by time they walk in, company and excellent care of
consistently to the time they ourselves. To give our guests through
improving our walk out. superior customer the promotion of
customer services service healthy hair and
and never settling consistently with body.
for less than happy relentless
excellence. attitude while
standing within
affordable budget
for families.
SWOT
Opportunit
Strength Weakness y Threats

Core strength
As a new
lies in the High level of
beauty salon in
power of their competition Some of the
the central area
team; their that abounds. threats that
of Rohtak they
workforce. they are likely
have decided to
operate from, it going to face as
might take a beauty salon
some time for operating in
They are well Rohtak, there
them to break There are loads
positioned and are
into the of people that
attract loads of unfavourable
market; that is engage the
clients from the competitors
perhaps their services of
first day they like Looks Salon
major makeup for
open their
weakness. parties and
doors for
business. weddings
Porter’s five forces Threat of new entry
• Low
• Huge entry Cost
• Big competitors like Lakme
• Small competitors like beauty
parlour

Competitive Rivalry Bargaining power of customers

• High • High
• Presence of major competition like • Due to the increase competition
Lakme and Looks Salon as well as and availability of cosmetic
small in-house salons with high products from a variety of
efficiency manufacturers

Threat of substitutes Bargaining power of suppliers

• High
• If they sell their services at higher
prices, or if the services are of low
quality, then consumers are able
to purchase substitute services
• Low
• This is due to the high number of
market players and large supply of
diverse services to the market

Key Activities
Services: Hair, Makeup, Facial,
Massage, Nails, Waxing
Products
Creating offers and promotional
Key Partners deals
Blog
Cosmetic and Supply
partners: Moroccanoil,
Key Resources
L’Oreal
Local Business directories Online Scheduling
Salon Design
Special touches like a room to get
dressed in, music, deinks
Creative Team
Cost Structure
Salary and benefits to artists
Location rental fixed and variable costs
Website Maintenance
Operational Cost
Products and Equipment Cost
Business Model Canvas
Customer Relationship
Repeat business and
referral awards
Value Proposition Presence on Social Media
User friendly website Customer Segment
Clear, Simple, Stable Pricing
Direct calls before and after Those who seek beauty and
Brand Resonance as fun, trendy,
visits wellness services
fresh
Brides and Grooms
Reliability and customer service
Women between age group
Personalisation: Empowers
20-50
customer to make an informed Channels People who seek any kind of
choice
Social Media Recognition makeup
Beauty Blogs
Word of mouth
Revenue Streams
Direct sale for service purchased
Line of products for purchase
Separate tip
Critical Success Factors

One Playbook – Same Page:

• When owners say, “We need to get everyone on the same page,”
what they’re really saying is there is no playbook
• Success demands communication and information flow

Managing Cash Flow:

• Part of creating profit is the ability to manage cash flow.
• That means creating and locking your spending into a Cash-Flow Plan
• Managing cash flow is the only way to ensure predictable
expenditures
• It’s a discipline
• It’s a non-negotiable
 Decision Set And Information Set

Key Decision Set Key Information Set

One Playbook – Same Page
Competency Check for employees  Examination process to evaluate the competencies
 Which employee is expert in which service

Duration of employees for different services  List of services available

 Requirement analysis of these service
 Tracking of the time taken by the employees to complete it

Managing Cash Flow

Outflow Management  List of products and equipment purchased
 Cost of products and equipment
 Servicing Cost of equipment
 Salary and benefits to artists
 Location rental fixed and variable costs
 Website Maintenance Cost
Inflow Management  Cost paid for services purchased
 Cost paid for products purchased
Use Case Diagram
Context Diagram

Walk-In Barber and

Stylist
Appointment Services
Payment Request Offered
Services
Employee
Needed
Profile Schedule

Walk In Receipt
Product Delivery
Receptionis Walk In Schedule
London Rash Low Inventory Alerts Vendor
t Walk In Payment

Barber/Stylist Review

Online Customer Customer Profile Details

Account Appointment Details

Customer Receipt
Product Delivery
 5.0 New Official

Data Flow Diagram L0 Official Receipt Process Receipts

2 Official Receipt Files

Service
Customer Details Customer Official Receipt
Customer 1.0 Details
Details Invoice Registration
Details
Service Details
Payment
4.0 Employee Details
Receptionist 1 Appointment Files
Payment Process Employee Details
Payment
Details Date 2.0
Time Appointment
Appointment Process Details
3.0 Invoice Details Service Details

Invoice Process
New Invoice
6.0
Service Details
3 Invoice Files
Invoice Recording of Invoice &
Details
Official Receipts
Jr. Stylist
Invoice Details & Official
Receipt Details
Generate
Manager Commission
8.0
Generating Commission
Report
Sales Data
Per Employee 4 Sales Files
Sales Data
Generated Sales Generating Sales
Report 7.0
Report
 Current System
Website Analysis
• Integrated Calendar:
• Having a nicely displayed, easy to manage calendar with customization options in your booking on website helps
the user to keep track of his schedule and prepare ahead of time.
• Smart Search:
• A specific search option in a well-cataloged database is just one of the perks that make it a comfort for the user.
• Such as price and looks categories.
• Real-Time Booking feature:
• It provides barbers with the luxury of freedom to choose the details as to when and where to offer specific
reservations.
• It also allows the customer to make the booking at a time convenient to them and receive immediate
confirmation of their reservation as well leaving them with no worry.
• Payment Method Information Storage:
• Maximum possible level of encryption is a must for storage as well as transaction purposes. 
• Multi-Language & Global Currencies Support: Reach globally currency support is provided on website.
• Cloud Storage Integration
Current System
Application Used for Appointment
• JustDial.com 
– Pro: Visibility, Ease, Reach, Customers not knowing about London Rash
turn up for appointments
– Con: No feature for keeping a track of the appointment, getting alerts if
any emergency faced, tracking the live status of the queue.
• Facebook Page
– Pro: Loyalty of present customers, Contact details visible
– Cons: Any person searching for similar service will not be redirected via
facebook page

Application used for Handling finances

– No such application is being used as of now
Limitations/Shortcomings
• Requires large database

• The admin has to manually manage the inventory section in the system

• Higher fee for online presence through third parties e.g. JustDial

• No standalone app for booking appointments

• No control over advertisements or revenue hence generated shown on their

website hosted by a third party

Recommendations for IS Solutions
• eRetail Warehouse Management System for multi-location order fulfilment
• eRetail Seller Panel for processing drop ship orders directly by merchants
• Indulging application to track the inflow and outflow of cash to handle finances, in this they can
attach the current system that is handling mode of transaction for better efficiency
• eRetail POS for store operations and omnichannel order fulfilment
• Visual Media Integration:
– Visual enhancements work better than everything else.
– Visual data targets user into temptation and leads them into making a better-suited
decision for themselves.
• Well Organized Visual Calendar Integration
• To attract customer they can use, 3D trial tools that basically behave as a trial room in which
customer can try any designing style on them virtually
Thank you