topic 2

ETHICAL
PRINCIPLES IN
BUSINESS
Learning Outcomes
 Definition
 Virtue:Standard and Definition
 Universally accepted moral values
What is Integrity?
 Integrity is one of the fundamental values that
employers seek in the employees that they hire.
 It is the hallmark of a person who demonstrates
sound moral and ethical principles at work.
 A person who has integrity lives his or her values
in relationships with coworkers, customers, and
stakeholders.
 Honesty and trust are central to integrity.
How to Demonstrate Integrity?
 Show up on time, every time.
 Keep all promises or explain the difficulty to the
other party as soon as you are aware of your inability
to keep the promise.
 Focus on performance.
 Fix processes rather than blame people.
 Be disciplined.

 
 How to Demonstrate Integrity?
 Humility
 Concern about the greater good
 Truthful
 Fulfil Commitments
 Strive for fairness
 Responsibility
 Respect individual
 Celebrate the good fortune of others
 Develop others
 Reproach / express criticism towards unjust acts
 Forgiving
 Extend themselves to others
 Develop a sense of ethics wherever they are, in any situation
 Why Integrity need to be practices?
1) If they are right (people’s conduct), you will be benefiting your own
life. To understand other virtues or principles, and not act by them, is
destructive. It is an act against your own best interest. Any deviation
from what you know to be right is an attack on your own life.
2) It is an affirmation that your ideas benefit your life. Instead of
seeing morality as a tool for survival, you see it as a restriction that
make life more difficult. Every act that violates your integrity weakens
the moral habit, until your emotions are unaligned with your thoughts.
3) Integrity is in dealing with others. A man who practices what he
preaches is predictable, and few will feel threatened by it. Trust can
develop, since others will come to realize you are consistently
virtuous. To act without integrity, even occasionally, will leave others
distrustful.
Integrity at the Workplace
Example 1
The CEO of the company kept the employees up-to-date on
the struggles the business was experiencing with clear and
frequent communication at team meetings. Employees felt
as if they knew exactly what was happening.

They were not blindsided by the CEO’s request that they all
take a 10% pay cut so that the company could avoid
layoffs for the time being. The employees also felt confident
in the turnaround plan they were following as they had
helped develop it and they trusted their CEO.
Integrity at the Workplace
Example 2
 Mary, the HR manager, was approached by an
employee who wanted to formally complain that her
boss, a senior manager, was bullying her. Mary
immediately investigated the situation and discovered
that indeed, the manager was acting in ways that could
be considered bullying.
 This story is an example of doing the right
things, having professional courage, and demonstrating
personal and professional integrity at each step.
Universally Accepted Moral Values
Good values Bad Values
• Compassion • Cheating
• Courage • Cowardice
• Honesty • Cruelty
• Integrity • Deceit
• Respect for • Greed
Human Life • Lying
• Self Control • Selfishness
Thank You