Proposal Report

Proposal Report
It is a technical report that presents something
to meet the needs or solve the problems of a
company in exchange for a certain amount of
money.

It involves money equivalent to the usefulness

of the report, time and effort spent by the writer
in preparing the proposal.
 Proposal Report
It justifies findings, discoveries, or results of
research study or investigation on a particular
subject matter and promote or sell products
and services. (Pearsall, 2010)
 It is a kind of persuasive writing where you do
a lot of audience analysis to convince your
readers of the usefulness or value of your
proposal or offer. (Beer, 2005)
 Proposal Report
In this writing, the goal is to make the proposal
respond to the needs and preferences of your
client.

The writer stresses what is responsive and

acceptable to the reader, and drops what he or
she considers detrimental to his or her
audience’s decision of coming to terms with the
writer as regards to his or her proposal.
Three Components of Proposal Report

1. Detailed descriptions of the suggested

solution to the needs or problems of a
company
2. Clear expectations of the way the planned
solution will be carried out
3. Amount of money as payment for the
suggested solution
 Elements of a Successful
Proposal Report
• An analysis of the reader’s needs

• Writer’s credibility (educational attainment, work

experience, other special qualities)

• Reasonableness of the case and the proposed

solution.
(Ling, 2004)
Types of Proposal Report
1. Solicited proposal
- written in response to Request for
Proposals (RFP); to Request for bid (RFB);
or to Request for Quotation (RFQ)
2. Unsolicited proposal
-written in relation to one’s needs or
problems voluntarily sent to the prospective
client experiencing a problem
Types of Proposal Report
3. BID
-offers a product or a service for a certain
price
4. Research Proposal
- explains a problem and the procedure to
follow finding a solution to such problem
-it strives to make the reader believe the
effectiveness of the methodology
Types of Proposal Report
5. Implementation proposal
-written to offer a new design, a system or a
process.
Types of Implementation Proposal
a. A chemical engineering graduate proposing a new
technique of collecting and isolating microbes.
b. A professional interior decorator proposing an innovative
interior design
c. An administrative consultant proposing a reorganization
of the employees of an agency
Types of Proposal Report
6. Internal proposal
- done by any member of a company for the
management department of such company
he belongs to
7. External Proposal
-a proposal written by a company member
goes to people outside the company the
writer is working for
Types of Proposal Report
8. Functional or Management proposal
- written to persuade administrators or any
decision-making body to introduce changes
in company policies or in working
procedures
9. Delivery proposal
-written to offer a service in exchange for a
financial support
Types of Proposal Report
10. Persuasive Proposal
- written to make the reader evaluate or judge
several aspects of the proposal
Two Types of Persuasive Proposal
a. Judging persuasive proposal
-tells the reader how effective or defective the
proposal is
b. Evaluating persuasive proposal
- lets the reader decide. The proposal takes a neutral
stand in presenting information
 Types of Proposal Report
11. Formal proposal
- a proposal complete in parts
Parts of a Formal Proposal
a. Letter of transmittal
b. Title page
c. Table of contents
d. Introduction
e. Abstract
f. Body
g. Conclusion
h. Recommendation
i. Glossary
j. Appendix
k. Bibliography
l. Illustrations
 Types of Proposal Report
12. Informal proposal
- a proposal consisting of just a few parts
Parts of an Informal Proposal
a. Introduction
b. Analysis of the Problem
c. Explanations of the Solution
d. End or Suggestions
Parts of a Formal Proposal Report
I. Front Matter
-the first part of a proposal
-it includes the: Title page, Table of
Contents, Cover letter (Letter of Transmittal),
Abstract (Executive Summary)
Parts of a Formal Proposal Report
I. Front Matter
A. Title page
-has the complete and fully capitalized title of the
proposal as its topmost part (1.5 or 2 inches from
top edge of the bond paper
-includes the writer’s name, client’s name including
his address
-expressions such as written by/for and prepared
by/for and the date of submission must appear in
proportional spacing
Parts of a Formal Proposal Report
I. Front Matter
B. Table of Contents
-all major topics properly titled are successively
numbered and given proper pagination
-use the two numbering techniques: (1)
traditional and (2) modern
-never combined the two numbering
techniques
Parts of a Formal Proposal Report
I. Front Matter
C. Cover letter
-contains the main purpose of formally introducing
the proposal
-specifies the subject and purpose of the proposal
-written in five-line descriptions of salient aspects
of the proposal
-has a concluding part that expresses the writer’s
wish for the client’s positive response
Parts of a Formal Proposal Report
I. Front Matter
D. Abstract or Executive Summary
- gives the major elements or the most significant
aspects of the proposal in 50-200 words
- tells about the problem, objectives, benefits,
methodology, budget, warranties of the proposal
- help the reader get the main point of the proposal
Parts of a Formal Proposal Report
II. Introduction
-gives the readers the opportunity to get a brief
view of the essential aspects of the entire paper
Sub-parts of an Introduction
A. Statement of the problem
-defines or presents a meaningful understanding
of the problem that the proposal wants to solve
Parts of a Formal Proposal Report
II. Introduction
A. Statement of the problem
-gives the origin, or history of the problem
-includes the context, conditions or
circumstances surrounding problem
-deals with the who, what, when, where, why,
how
Parts of a Formal Proposal Report
II. Introduction
B. Objective
-the purpose stated in the second portion of the
introduction
-written to accomplish something
-reflects SMART; Specific, Measurable, Attainable,
Realistic and Time bounded
-goal and objectives must be expressed in
interrogative sentences, specifically, information
questions
Parts of a Formal Proposal Report
II. Introduction
B. Objective

Two Kinds of Purposes

1. The goal / main purpose
-stated in one sentence
2. The objective/ minor purpose
-listed under the goal
-stated in several sentences
Parts of a Formal Proposal Report
II. Introduction
C. Scope and Limitation
-explains the coverage and time frame of the
proposal project
-presents the specific areas, parts, types, brands,
or measurement of materials involved, the time
period or year covered by the entire project
Parts of a Formal Proposal Report
II. Introduction
D. Plan of Work
-the proposed plan is fully explained,
described, and illustrated graphically
-makes the reader understand the approach,
the method, the procedure, and the specific
task involved in every stage of the work
Parts of a Formal Proposal Report
II. Introduction
E. Quality Control/ Warranty and Evaluation
- states how the proponent will determine or
test the quality, effectiveness or greatness of
the project
Parts of a Formal Proposal Report
II. Introduction
F. Budget or Cost Analysis
-gives the estimated amount of money and time
needed for the completion of the project
-estimation is placed in a graph like table
Parts of a Formal Proposal Report
II. Introduction
G. Qualifications
-reveals the pieces of information and descriptions
about every person involved in the work
( educational attainment, work experience, special
skills, talents, traits and accomplishment)
Parts of a Formal Proposal Report
III. Conclusions
-an optional part of the proposal
-sums up the report, stresses the strong
points or positive aspects like benefits,
reliefs, solutions in the report
Parts of a Formal Proposal Report
IV. End Matter
-contains supplementary materials such as:
A. Bibliography
- uses the APA or MLA Documentary style
B. Appendix or Appendices
-contains additional illustrations and other supporting documents related to the
proposal
C. Glossary
-gives a list of technical terms and their informal definitions

D. Bibliography
-presents a list of reading materials used by the technical report as reference
 Parts of an Informal
Proposal Report
written in form of a memo, letter, or E-mail
has no Front matter; no title page, table of
contents, letter of transmittal, and abstract
has no End matter; Bibliography, Appendix
and illustrative materials
 Parts of an Informal
Proposal Report
I. Introduction
-begins with a one-sentence orientation of
the problem and the solution

-followed by a contextual analysis of the

problem that briefly explains the
circumstances and condition affecting the
problem
 Parts of an Informal
Proposal Report
I. Introduction

-reveals the negative impact of the

persistence of the problem on the
economical, moral, and intellectual life of
those affected by the problem
 Parts of an Informal
Proposal Report
II. Discussions
-detailed explanations and descriptions of
the proposed solution to the problem
-gives a clear discussion on the nature,
management, work schedule, and
personnel qualifications
-emphasizes the benefits that may be
derived by the client
 Parts of an Informal
Proposal Report
III. Conclusion
- elicits an immediate response from the client
- follows the ABC format
A-Abstract, gives salient parts of the report
(purpose, significance, scope, methodology)
B- Body of the report, contains the details
C- Conclusion of the paper, mentions future acts
or evens in relation to what is presented