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    Lorem Ips UM

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    Ilia Laliashvili
    This document summarizes information about the aviation industry and domestic airlines in Georgia. It notes that the tourism industry in Georgia is booming, accounting for 72% of service export revenues and 20% annual growth. The aviation market is benefiting from government subsidies to airlines, a booming tourism industry, and liberal aviation policies. The three major domestic airlines in Georgia are WizzAir, Turkish Airlines, and Georgian Airways, which have varying market shares, strategies, quality levels, and prices.

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    Lorem Ips UM

    Uploaded by

    Ilia Laliashvili
    48 views17 pages
    This document summarizes information about the aviation industry and domestic airlines in Georgia. It notes that the tourism industry in Georgia is booming, accounting for 72% of service export revenues and 20% annual growth. The aviation market is benefiting from government subsidies to airlines, a booming tourism industry, and liberal aviation policies. The three major domestic airlines in Georgia are WizzAir, Turkish Airlines, and Georgian Airways, which have varying market shares, strategies, quality levels, and prices.

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    Ryanair

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    This document summarizes information about the aviation industry and domestic airlines in Georgia. It notes that the tourism industry in Georgia is booming, accounting for 72% of service export revenues and 20% annual growth. The aviation market is benefiting from government subsidies to airlines, a booming tourism industry, and liberal aviation policies. The three major domestic airlines in Georgia are WizzAir, Turkish Airlines, and Georgian Airways, which have varying market shares, strategies, quality levels, and prices.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    48 views17 pages

    Lorem Ips UM

    Uploaded by

    Ilia Laliashvili
    This document summarizes information about the aviation industry and domestic airlines in Georgia. It notes that the tourism industry in Georgia is booming, accounting for 72% of service export revenues and 20% annual growth. The aviation market is benefiting from government subsidies to airlines, a booming tourism industry, and liberal aviation policies. The three major domestic airlines in Georgia are WizzAir, Turkish Airlines, and Georgian Airways, which have varying market shares, strategies, quality levels, and prices.

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    of 17

    E M I P SUM

    01 LO R
    N1
    Ponctuality

    3
    No bags lost
    Lowest Fares 24/7 customer care
    Lots of promos
    Price promise
    LOW COST

    Population: 3.7m
    GDP:15.5m
    GDP per capita: 4068$
    GDP Growth: 5%
    LOREM
    07 IPSUM
    DOLOR
    Lorem ipsum dolor sit amet, consectetur
    adipiscing elit. Vestibulum tincidunt lectus a dui
    fringilla, eu porttitor massa ultricies. Pellentesque
    accumsan urna nibh, euismod sagittis quam
    tincidunt a.
    International travel industry
    ✘ 2018 – $2.8 Trillion
    ✘ 123 million jobs
    ✘ Total economic
    contribution: $8.8
    Trillion
    ✘ 10% of world GDP

    7
    Iimportance of travel for Georgia
    ✘ 72% of Georgia's service export revenues
    come from tourism
    ✘ $3.22 Billion revenue each year
    ✘ 20% growth each year
    ✘ 7.6% of total GDP

    Gov subsidies airlines


    8
    Domestic Airlines
    12%

    Aviation market
    Booming tourism industry
    Liberal aviation policy
    Visa liberalization
    International Airlines
    88%

    9
    26%
    Traffic growth 2016

    40%
    Traffic growth 2017
    25% by air
    8.4% GROWTH
    72% GROWTH
    Customer needs
    ✘ Low prices
    ✘ Quality
    ✘ No lost bags
    ✘ No delays
    ✘ Good food
    ✘ Possibility to travel unique places
    ✘ Depart and arrive city main airports

    14
    Competition
    WizzAir Turkish Airlines Georgian airways
    Market share 11.9% Market Share 11.3% Market Share 11.1%
    28 destinations Strategy high quality service 13 destinations
    Strategy: low prices Very High quality food Strategy: direct flights to
    Only economy Business class everywhere
    Quality: low No direct flights. 17 hours Business class available
    Delays: high To come to Europe Quality: high
    Lost bags: high Lost bags: low Delays: low
    Price: low Price: medimum-high Lost bag: low
    Price: medium-high

    16
    Thanks!
    Any questions?

    17

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