Summar

MANAGEMEN
y
Casa Luna owners are:

Ms. Misty Catequista, CEO

Mr. Brylle Epemar Celestial, COO
Casa Luna owners are:

Ms. April Roween Aranza, VP for Finance

Ms. Queenie Ocampo, VP for Production
Ms. Rashele Fuentes, VP for Marketing
Ms. Jane Lou Villo, VP for Administration
Statemen
MISSI
t
ON
Casa Luna is the solution to every
persons' worries when they live away from their home.
The very reason why Casa Luna is born is that, we
wanted to give or establish a home away from home.
The Casa is committed to give a comfortable, decent
and very affordable place to stay for students or even
employees who need to rent a space. Casa Luna is not
only committed to give every customer a home, but we
also render services to them that can give them ease
and relaxation.
Casa Luna will continue to give
services in accordance to its guiding principles,
that the Casa will render services and
accommodations with hospitality, integrity and
warmth. The business envisions to accomplish its
designed goals for the first year of operation. The
business long term goal is to establish stability
within the business and to expand and establish
more Casa in different parts of Negros Oriental to
continue to serve more people.
Objectiv
GOALS
es
&
The short term goals of the
business are first to have a
good number of customers for the
first few months of operation, second
is to establish a strong and
hardworking staff and lastly to
advertise our business and make it
 TIME
Frame
• By April 2020, the business
is expected to open.
• By May-July, we will be
expecting that the 5 rooms
with 8 bed spaces each will
be rented.
• By August to October, the
remaining 15 rooms with the
total of 80 bed spaces each will
be rented.
• By November - December, we
expect that Casa Luna will be
serving a total of 80 tenants.
Services
Casa Luna’s
Casa Luna offers a
much more comfortable stay for our
guests yet can’t hurt their pockets. It
has rooms for lease that are well-
equipped with needed appliances
and are fully air-conditioned.
Casa Luna also offer
various services like laundry, serving
meals and even having a convenience
store. The benefits of this company that
other companies may not have are the
affordable prices of rooms, safe and
high-quality accommodations, and
reliable services.
Custome
rs
Casa Luna’s
Our Potential
Customers are the students
and working adults but we are more
specific to have students based on our
research these are 45,000 of the
students' population here in Dumaguete
and 9% of the students are not from
Since our potential
customers are the students,
students highly go to places where
they are comfortable. We offer air-
conditioned rooms, free wi-fi, clean
and modernized rooms that will
make our customers feel
We ask some customers or students at
St. Paul University
Dumaguete of their feedback on our
business. More likely, students agreed on
our business since some students are far
from home, they usually find rooms near
their school so that they can budget their
allowance and less hassle regarding their
transportation.
Overall, we gained
enough feedback on what to do to
make our business more
accommodating and comfortable.
 PRICE
Strategy
Casa Luna offers
boarding house for customers who
are far from their houses with less
expensive costs.
The following are the specified costs
of the business:
Boarding House
A. Barkada Deals
1. Room with aircon good for 8
persons costs P12,000 per
month including lights and water
with free wifi
Barkada Deals
2. A room without aircon good
for 8 persons costs P6000 per
month including lights and water
with free wifi 
 B. Twin Deals
1. Room with aircon good for 2
persons costs P5,000 including
lights and water with free wifi
2. A room without aircon good for 2
persons costs P3,000 including
lights and water with free
 C. Quadro
Deals
1. Room with aircon good for 4
persons costs P8,000 including
lights and water with free wifi
By setting the price of the service
that we offer, Casa Luna
assures that the price that the
management has set meets the
service that we provide for the
customers. The company sets its
price based on the quality of service
that we offer.
Casa Luna assures that
we can provide a great quality of service
to our customers for us to satisfy them.
We can also certify that our company sets
a friendly-budget because we're also
considering the financial status of our
customers and that is our aim, to make
our customers relaxed and free from
stress.
Casa Luna is unique and
has an affordable price to the people
and offered them with good services.
Price is affordable and less expensive
since Casa Luna provides services to
the people, in which Casa Luna avoids
financial loss and the profit will come
back right soon after.
Pricing a product will
be one of the reasons why customers
differentiate your product from others.
Customers usually buy a product based
on its price aside from its quality. Some
customers choose to have a low price for
the cheaper the product the lesser
they're expenses are without minding its
quality.
That's why the price is a competitive
factor that differentiates our product
or business from other competitors.
Our business offers high-quality
service at affordable prices. Suitable
for those customers who wanted to
feel at home even though they are
from away from their home. 
Strategie
MARKETI
s
NG
Promotio
n
Casa Luna’s
Guerilla
Marketing is a
marketing tactic in which a
company uses surprise
and/or unconventional
interactions to promote a
Guerilla
Marketing is different
from traditional marketing in that it
often relies on personal interaction,
has a smaller budget, and focuses
on smaller groups of promoters that
are responsible for getting the word
Guerilla
Marketing is a
marketing tactic in which a company
uses surprise and/or unconventional
interactions to promote a product or
service. Guerrilla marketing is
different from traditional marketing in
Guerilla
Marketing is a
marketing tactic in which a
company uses surprise
and/or unconventional
interactions to promote a
Guerilla
Marketing is different
from traditional marketing in that it often
relies on personal interaction, has a
smaller budget, and focuses on smaller
groups of promoters that are
responsible for getting the word out in a
Companies using Guerilla
Marketing rely on their in-your-
face promotions to be spread
through viral marketing or word-of-
mouth, thus reaching a broader
audience for free. Connection to the
emotions of a consumer is key to
guerrilla marketing.
The use of this tactic is not
designed for all types of goods
and services, and it is often
used for more "edgy" products
and to target younger
consumers who are more likely
to respond positively.
Guerrilla
marketing takes
place in public places that offer
as big an audience as possible,
such as streets, concerts, public
parks, sporting events, festivals,
 guerrilla
One key element of

marketing is choosing the

right time and place to conduct a
campaign to avoid potential legal
issues. Guerrilla marketing can be
indoor, outdoor, an "event ambush," or
experiential, meant to get the public to
interact with a brand. 
To make our business known we will
be going to use Guerrilla marketing
as being defined above as
advertising and also we will post it to
social media for easy access to our
customers to make our business
more known and reliable than the
others.
The best strategy that our company
would get a word from our
customers is through publicity and
sales promotion. First is publicity,
Casa Luna will organize an
event right in the Casa
Luna's facade. The company
will invite celebrities and bands to
The company will first spread out
posters through the street about the
information on the event and its
special guests. In this strategy,
many fans and guests will show up
and eventually explore the place of
Casa Luna .
There would be advertisements between
performances regarding the benefits and
features of the place. Extra Services of
Casa Luna would also be discovered
especially Casa-Lo Dining. The
customers or the guests could enjoy
foods from Casa-Lo Dining while
enjoying the whole event. A great way to
taste our hidden treasure!
The second strategy is the sales
promotion, there could be discounts
for student boarders and senior
citizen boarders. All they have to do
is to present their school identification
card and their senior citizen card.
They can now enjoy the discount!
Also during holidays or special
season, we will announce our special
treats just like having an activity
where everyone could win a free 1
month stay in with all the benefits. In
this strategy, everyone would love the
place and keep on telling everyone
our special services.
All of these announcements is
through posts on social
media, radio announcement
and billboards on some
streets of Dumaguete City.
Projectio
FINANCI
ns
AL
 Cost of
Supplies
 Definition of One Unit: Room / Unit
Item Description Cost per Quantity Cost per Unit

Wood Php 8,750 for 5 cubic wood needed Php 1750 per cubic wood
Cement Php 3,000 for 500 kg needed Php 300 per 50kg bag
Sand Php 8,600 for 200 cfts needed Php 43 /- per cft
Steel Php 1,500 for 50 kg needed Php 30 per kg

Bricks Php 1,100 for 200 bricks needed Php 5-5.50 per brick
Aggregate (20mm) Php 3,000 for 100 cfts needed Php 30/- prcft
ALC Block Php 8,000 for 200 pieces needed Php 40 per piece
Glass Php 800 for 4 sq. ft. needed Php 200 per sq. ft.
Plywood Php 750 for 10 sq. ft. needed Php 75 per sq. ft.
Tiles Php 350 for 100sq. ft. needed Php 35 per sq. ft.
Binding wire Php 290 for 5 kg needed Php 58 per kg

Nails Php 800 for 20 kg needed Php 40 per kg

TOTAL Php36, 940.00 Php 2,606.50
 Economics
In One Unit
Definition of One Room 1 Room

Selling Price Per Room PHP 3,000

Labor Cost Per Room PHP 300

How long to make one room(hours per day) 5

Labor Cost Per Room (labor * amt. of time) PHP 1,500

Cost of Supplies for one room PHP 2,606.50

Total COGS (labor cost + cost of supplies) PHP 5,106.50

Gross Profit Per Unit (Selling Price-Total COGS) PHP

Projectio
ns
Monthly Sales
 Month Units Sold Month Units Sold

January 10 July 15

February 12 August 18

March 5 September 10

April 5 October 10

May 0 November 10

June 10 December 0
Operating
Average Monthly
Costs
Type of Operating Cost Monthly Cost

Telephone Bill Php 800

Internet service Php 2,000

Property taxes Php 12,200

Water Bill Php 2,500

Electricity Bill Php 2,500

Advertisement expenses Php 2,000

Repair of production equipment and facilities Php 2,000

Utility Costs Php 5,000

Miscellaneous expenses Php 5,000

Total Fixed Cost Php 34,000

Total Variable Costs 0

Total Operating Costs Php 34,000

 Income
Projected Monthly &
Statement
Yearly
 PROJECTED MONTHLY INCOME STATEMENT PROJECTED YEARLY INCOME STATEMENT

Units Sold 40 Units sold 400

Selling Price per unit Php 3,000.00 Selling Price per unit php 3,000.00

Total sales Php 120,000.00 Total sales Php 1,200,000.00

COGS per unit Php 1,500.00 COGS per unit php 1,500.00

Total COGS Php 60,000.00 Total COGS php 600,000.00

Gross Profit php 60,000.00 Gross profit php 600,000.00

Fixed Cost php 34,000.00 Fixed costs php 408,000.00

Variable cost Php 0 Variable costs php 0

Total Operating Costs php 34,000.00 Total Operating Costs php 408,000.00

Profit before taxes php 26,000.00 Profit before taxes Php 192,000.00

Estimated taxes 0.16% Estimated Taxes 2%

Net profit php 25,900.00 Net Profit php 188,000.00

Boarding
Casa Luna’s
House
 Item Where will I buy this? Cost of the item

Design Materials Kristen Neri Magturo Php 98,000

Web Development Hal Cyon Digital Media Design Inc. Php 14,700

DBA Mirum's Office Php 1,470

Trade Show Gushcloud Philippine Inc. Php 20,000

40 pieces double-deck beds Dewfoam Php 21,640 (Php 5,391 each)

80 pieces single foam Mandaue Foam Php 254,880 (Php 3,186 each)

40 pieces two columns cabinets Magneto Enterprises Php 41,280 (Php 1,032 each)

20 pieces one meter long table Magneto Enterprises Php 84,000 (Php 4,200 each)

80 pieces soft pillows Mandaue foam Php 39,200 (Php 490 each)

80 pieces single blanket Mandaue foam Php 40,000 (Php 500 each)
 

TOTAL: Php 615, 170

Restaura
nt
Casa Luna’s
 Item Where will I buy this? Cost of the item
Design Materials Kristen Neri Magturo Php 33,700
Web Development Hal Cyon Digital Media Php 9,800
Design Inc.
DBA Mirum's Office Php 1,470
Trade Show Gushcloud Philippine Inc. Php 13,000
Utensils .Columbian Home Php 500,000
Products
  TOTAL Php 557,970
Laundry
Casa Luna’s
 Item Where will I buy Cost of the item
this?
Design Materials Kristen Neri Php 33,700
Magturo
Web Development Hal Cyon Digital Php 9,800
Media Design Inc.

DBA Mirum's Office Php 1,470

Trade Show Gushcloud Php 13,000

Philippine Inc.
Laundry machines and other utilities Bosch Home Php 35,800

  TOTAL Php 93,770

Strategy
Financing
Source Amount

Business Loan Php 1,000,000

Investors Php 465,000

Personal Savings Php 100,000

Total Php 1,565,000