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  • Strategic Management

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    Asma toor
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    Heel2Toe aims to become the top footwear brand in Pakistan. Its mission is to grow profitably and gain market share by providing affordable shoes and career opportunities. A SWOT analysis identified strengths in manufacturing and customer relationships, but also weaknesses in copying, quality image, and distribution. Goals include profit maximization, cost reduction, and geographic expansion. Strategic initiatives involve outsourcing, online sales, more outlets, and improving efficiency and customer service to increase retention and capture more customers annually. Key performance indicators will monitor increasing profits and maintaining high customer retention and growth rates.

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    Heel2Toe aims to become the top footwear brand in Pakistan. Its mission is to grow profitably and gain market share by providing affordable shoes and career opportunities. A SWOT analysis identified strengths in manufacturing and customer relationships, but also weaknesses in copying, quality image, and distribution. Goals include profit maximization, cost reduction, and geographic expansion. Strategic initiatives involve outsourcing, online sales, more outlets, and improving efficiency and customer service to increase retention and capture more customers annually. Key performance indicators will monitor increasing profits and maintaining high customer retention and growth rates.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    33 views12 pages

    Strategic Management

    Uploaded by

    Asma toor
    Heel2Toe aims to become the top footwear brand in Pakistan. Its mission is to grow profitably and gain market share by providing affordable shoes and career opportunities. A SWOT analysis identified strengths in manufacturing and customer relationships, but also weaknesses in copying, quality image, and distribution. Goals include profit maximization, cost reduction, and geographic expansion. Strategic initiatives involve outsourcing, online sales, more outlets, and improving efficiency and customer service to increase retention and capture more customers annually. Key performance indicators will monitor increasing profits and maintaining high customer retention and growth rates.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

    style

    Heel2Toe
    Vision

    To become a top class, reliable and most preferred


    footwear brand in Pakistan.
    Mission

    Our mission is to become a profitable and number one Pakistani


    footwear brand by consistently sustaining market share and
    quality. We believe in improving our relationship with customers
    by providing them economical shoes and employees by providing
    opportunities for career growth.
    SWOT
    ANALYSIS
    STRENGHTS WEAKNESS
    • MAKE TO STOCK • EASY TO COPY (ANALYZERS)

    • RESEARCH & DEVELOPMENT • LOW QUALITY IMAGE

    • PRICING • FAIRLY A NEW COMPANY

    • CUSTOMER RELATIONSHIP • LIMITED DISTRIBUTION

    OPPORTUNITIES THREATS
    • FOOTWEAR,A FASHION STATEMENT • PURE COMPETITION
    • DIVERSIFICATION • CHANGING MARKET TRENDS
    • MARKET DEVELOPMENT • DISRUPTION OF SUPPLY
    • MALE MARKET TARGET • OVERSATURATION MARKET
    GOALS
    &
    OBJECTIVES
    PROFIT
    MAXIMAZTION

    REDUCE
    LOW COST GEOGRAPHICA DROP LOW
    EXPENSES BY
    PRODUCTION L EXPANSION PERFORMER
    10%
    STRATEGIC INITIATIVES

    • OUTSOURCING SUPPLIERS THROUGH BIDS


    • ONLINE BUSINESS
    • MORE OUTLETS IN DIFFERENT CITIES
    • MODE OF ADVERTISEMENT
    • EMPLOYEE EFFICIENCY.
    • MINIMIZING FIXED COSTS
    KPIS AND MONITORING

    PROFIT CALCULATION
    14

    12

    10

    0
    FINACIAL YEAR 1 FINACIAL YEAR 2 FINACIAL YEAR 3

    PROFIT MARGIN PROFIT MARGIN2 PROFIT MARGIN3

    KPI: THE VALUE OF OUR PROFITS SHOULD INCREASE BY 5-7% EVERY FINANCIAL
    YEAR
    CUSTOMER RETENTAION
    AND GROWTH

    ACHIEVE AND
    20% OF THE MAINTAIN
    RE ENGAGING CONSISTENCY OF
    CUSTOMERS OUTSTANDING
    CUSTOMERS SERVICES
    SHOULD REVISIT CUSTOMER
    SERVICE
    STRATEGIC INITIATIVES

    • GIFTS ON PURCHASING
    • REDEEM VOUCHERS ON NEXT PURCHASE
    • CUSTOMER DATA BASE MANAGEMENT
    • SUPPLIER SHOULD BE QUALITY FOCUSED
    • EMPLOYEES ATTITUDE TOWARDS CUSTOMERS
    KPIS AND MONITORING
    12

    10

    0
    CUSTOMER CUSTOMER •CUSTOMER
    CAPTURED RETENTAION AND RETENTAION AND
    GROWTH GROWTH

    CUTOMER RETENTION CUSTOMER CAPTURED CUSTOEMRS LEFT

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