PEOPLE

AS
MEDIA

ARCENAL-PALAYPAYON-LEONERO-VILLAFANIA-MOLLES-DE FELIX- SANCHO-NAIG-VALE

 Discussion about People in Media

• 1. Explain briefly how Philippine media has grown throughout history and
how new professions for people in media have evolved. 2. Discuss how
traditional media has affected Filipinos in the past, throughout the different
eras.
• a. Pre-Spanish Era – knowledge was passed on through folk media and
indigenous forms of media. Careers: Town crier, messenger, community
scribe.
• b. Spanish Era – while education was limited to the elite, publication of
books (i.e., Noli Me Tangere and El Filibusterismo) and newspapers (La
Solidaridad) advanced the Propaganda movement which led to the people’s
revolution against Spanish rule. Filipinos at that time did not have a
common language. Only the elite spoke and understood Spanish. Thus,
communication was limited. Pen names were used to avoid political
oppression. Careers: book writers, newspaper writer, editor, publisher,
copyreader, artist.
• c. American and Japanese Era - During this era, major
newspaper (i.e. Manila Times and Manila Bulletin), radio
broadcasting and movies became available. Media was used
for propaganda by government and other groups. Careers:
book writers, newspaper writer, editor, publisher, copyreader,
artist, cartoonist, reporter, producer, broadcaster.
• d. Post-war Era – the golden age of Philippine Journalism.
Advertising, Communication Education, and press freedom
flourished in this era. Careers: book writers, newspaper writer,
editor, publisher, copyreader, artist, cartoonist, reporter,
producer, media technicians, advertisers.
• e. Martial Law Era - Highlights of this era include the
government takeover of media and the press and
the image engineering of the Marcoses in the name
of nationalism.
• f. Post-EDSA Era - People Power brought greater
freedom for Philippine media. During this era, the
new Constitution recognized the vital role of
communication and information in nationbuilding.
Press freedom influenced the growth in media
careers.
g. Modern Era – Careers: web
designer, online instructors, digital
producers, bloggers, animators,
programmer, archivist, metadata
analyst, data miner, user experience
designer, call center agents, virtual
assistants.
Individuals serve as channels of
information. Traditionally, this is limited
to folk media, writing, or creating a
media artefact. With the advent of
social media, individuals have been
empowered to not just create media
artefacts but to give feedback, edit and
add onto the media artefact.
CHARACTERISTICS OF SOCIAL MEDIA
• Individualized, builds profiles
(includes personal details, pictures,
likes)
• Connects with friends and people
(includes referrals by other friends or
by the site itself)
• Uploads content in real time
• Enables conversations (both private
and public)
• Provides tracking (history and
threads)
FORMATS AND EXAMPLES OF
SOCIAL MEDIA
• Relationship or Social networks -
Facebook
• Micro-blogging - Twitter, Instagram
• Special interest networks -Linkedin,
Pinterest
• Media Sharing - YouTube, Flickr
• Collaborative news -Reddit, Waze,
• Discussion Forums - Google Groups
• Group buying/merchant sites - OLX,
Groupon, Dealgrocer
• Virtual worlds - Farmville, World of
Warcraft, Secondlife, Minecraft
Advantages and limitations of using social
media in the following areas: