DIGITAL Media Trust’s Digital Marketing Toolkit has been designed

specifically for small charities to develop an impactful and effective

digital communications strategy. Each template represents a

MARKETING different stage of developing a digital marketing strategy and can be

used individually or as a whole.

TOOLKIT
DIGITAL MARKETING Draft created on: Strategy relevant from:
STRATEGY
Responsible: Accountable:
PERSONA CHANNELS
LANDING PAGE WHAT ARE YOUR GOALS?

Locati on:

Title:

Call to Action:

Hero Content:

WHAT WILL YOU

TEST?
MESSAGING
Hub Content:

Hygiene Content:

Image/Video Assets:

Media Trust is a registered charity: 1042733

 DIGITAL Media Trust’s Digital Marketing Toolkit has been designed
specifically for small charities to develop an impactful and effective
digital communications strategy. Each template represents a

MARKETING different stage of developing a digital marketing strategy and can be

used individually or as a whole.

TOOLKIT
RISKS HOW WILL YOU BUDGET
MEASURE?

G o o g l e Analyti cs / Ta g Ma na ger Twitter Analyti cs

Medium b l o g Other social tracking

Website £

Fa c e b o o k Insights Email marketi ng d a t a

Twitter Analyti cs G o o g l e Adwords d a t a Social Ads £

NOTES

MITIGATIONS G o o g l e Ads £

Assets £

Total: £ 0.00

Media Trust is a registered charity: 1042733