Presented by-

Raghvendra Singh
B.com 1st year
Excellence Collage
Jamsetji Tata Born on 3rd march,1839
in Navsari , Gujarat

He Established a trading

company in Bombay at the
age of 29

Jamsetji Tata is
Regarded as the father of
Indian industries
 PIONNERS

DORAB JI TATA SIR RATN

TATA

JRD TATA NAVAL TATA

 Deep rooted history

FOUNDATION
1868-1931

CONSOLIDATION
1932-1989

EXPANSION
1990 onwards
OBJECTIVES-
Employee Focus: Make the organization a Great
Place to work .
Community Focus: Be a responsible corporate
citizen .
Supplier Focus: Treat Suppliers as partners .
Shareholders Focus: Demonstrate superior
results .
Customer Focus: Improve Customer
Satisfaction.
 Establishment
1902 TAJ MAHAL PALACE AND TOWERS

1907 TISCO, TATA LIMITED IN LONDON

1910 TATA ELECTRIC COMPANIES

1911 INDIAN INSTITUE OF SCIENCE

1917 TATA OIL MILLS

1932 TATA AIRLINES

1939 TATA CHEMICALS

1945 TATA MOTORS ESTABLISHED IN

MUMBAI
 9

TATA
MOTORS
ABOUT TATA
MOTORS
FOUNDER - JRD TATA
HEADQUARTERS - MUMBAI,INDIA
KEY PEOPLE - RATAN TATA,CHAIRMAN
PARENT COMPANY - TATA GROUP
SUBSIDIARIES - JAGUAR AND LANDROVER
PRODUCTS - AUTOMOBILES AND ENGINES
REVENUE - 70,938.85 CRORES (2009-2010)
NET PROFIT - 1311.26 CRORES (2009-2010)

PRODUCTS
Tata Indigo
 Created in 2002
 Mid-sized sedan.
 Seats 5 people.
 Same luxuries as
American made
vehicles.
PRODUCTS
• Tata Indigo SW

– Same basic features as

the Indigo.
– Seats 5 people.
– Different models fun on
different fuels.
– Different optional safety
features than other
vehicles.
 PRODUCTS
Tata Indica

 Hatchback version of
the Indigo sedan.
 Easily affordable.
 Smallest in the line of
Tata vehicles to date.
 Seats 5 people.
 Same basic features as
the sedan.
PRODUCTS

Tata Safari

 Has a special engine

called DICOR.

 Comes in either a 4x4 or

a 4x2.

 Can seat 7 passangers.

 PRODUCTS
Tata Sumo

 Runs off of diesel fuel.

 Seats up to 7 passengers.
 Has two separate air
conditioners for the
front and rear of the
vehicle.
 PRODUCTS

Tata Nano
 Launch in 2007

 Aam Aadmi ki Car

 Cheapest Then
Other Cars
AFTER AFFECT
OF NANO
 ORGANISATION ENVIRONMENT

EXTERNAL ENVIRONMENT INTERNAL ENVIRONMENT

 INTERNAL ENVIRONMENT

EMPLOYEES
 At Tata Motors, employees are invaluable assets and their
career and personal growth are of prime concern to the
Company. 

 It provides a Best atmosphere to work, learn and grow. It

conducts various programmes to train their staff in the
latest and the best technology and management practices.

 The Company through its in-house vocational training

programmes trains the technicians at Tata Motors.
OWNER
 Board of Directors
Position Personnel
Chairman Mr. Ratan N Tata
Managing Director Mr. Ravi Kant
Executive Director Mr. P Kadle
Non- Executive Director Mr. R Gopalakrishnan
Additional Director Mr. V R Mehta
Directors Mr. N A Sharma
Mr. S M Desai
Mr. S A Naik
Mr. N Wadia
Dr. J Irani
PHYSICAL WORK
ENVIRONMENT
It provides excellent
facilities for
employees at plant
locations.

It covers an area of

1200 acres and has
quarters for all its
workers..
TASK ENVIRONMENT
CUSTOM
ERS
COMPET
ITORS

SUPPLIE
RS

STRATERGI
C PARTNERS
 CUSTOMERS
A person or a company which buys good and services
produced by another person or company.

It believes in providing customer satisfaction and

safety.
It provides its customers with high performance
automobiles.
It undertakes efficient and customer friendly sales
and service network.
 SUPPLIERS
A company which supplies parts or services to another
company

SUPPLIERS SUPPLY
SAINT GOBAIN GLASS
•JOHNSON CONTROLS SEATING
•CAPARO INNER STRUCTURE PANELS
•ITW DELTAR OUTSIDE & INSIDE DOOR HANDLES
•TRW BRAKE SYSTEM
•CONTINENTAL AG GASOLINE FUEL SUPPLY SYSTEM
 COMPETITORS
Any person which is a rival against another. A company in the
same or similar industry which offers a similar product or service

Tata Motors relies heavily on its sales in India.

Tata Motors now faces stiff competition from fellow

compatriots like Mahindra, Maruti as well as

multinational brands like Toyota and Chevrolet.
It has faced controversy over developing the ‘Nano’.
 STRATEGIC PARTNERS
Party with which a long term agreement is reached for sharing of
physical and/or intellectual resources in achievement of defined
common objective.

Fiat and Tata already have a 50-50 joint venture in

India.

They are launch SUV’s in Latin America in October

2007.

Tata’s partnership with ford to take over JLR is also

categorized as strategic partnership.
It is an overall strong company that has found
strength and expansion through its parent company,
acquisitions and mergers.

It is overreaching by adding luxury brands to pair with

the Nano, the worlds cheapest car.

They have grown internationally in selected markets