FASHION BASICS Subculture

SUBCULTURE
A subculture is a group of people within a culture that differentiates itself from
the parent culture to which it belongs, often maintaining some of its founding
principles.
 Hip Hop is a music based

HIP HOP subculture that was created by

African Americans in the Bronx,
New York City.
ETYMOLOGY
The term hip hop comes from “hipi” in Wolof , a west African language. It
means to open one’s eyes and see. Hip is the knowledge, hop is the
movement.
HISTORY How it all started
HISTORY
• It began in the 1970s in Bronx, New York
City by economically suppressed African-
Americans to express their struggles.
• Originally it started with emceeing
(rapping). Other elements like
breakdancing, beat making, beat boxing
and graffiti came to limelight later on.
• As more and more people could relate to
it, it didn’t take much time for hip hop to
gain popularity.
VALUES & BELIEFS Their fundamental beliefs
VALUES &
BELIEFS
• People from the culture are inspired by
hip hop music to stand up for what they
believe is right.
• They share burdens and struggles through
expressions such as dancing, rapping and
graffiti.
• Hip Hop at its core, is built on values of
social justice, peace, respect, self-worth,
community, and having fun.
LIFESTYLE Their way of living
LIFESTYLE
• A distinguish behavior that this subculture
has is the way they speak. They make
sentences shorter by using slangs (aight,
dawg, etc.).
• They often participate in the events where
hip hoppers are involved in activities like
rap battles, beat boxing and break dancing.
• These people like to embrace music and
take in the lyrics word for word.
• They have a very recognizable style of
clothing too which is discussed later in this
presentation.
FASHION How they dress
FASHION
• Hip hop was originally represented through
baggy jeans, baggy sweats, sports gear, large
headphones, large graphic t-shirts and tank
tops.
• Large gold chain necklaces with a symbol or
word and hats such as beanies, fedora hats, and
baseball hats with hard flat bills.
• The modern hip hop fashion trends are now
slowly becoming fancier with renowned artists
that are changing the look of hip hop with fancy
suits, ties and expensive hats and shoes.
ELEMENTS Pillars of Hip Hop
ELEMENTS OF
HIP HOP
The following mentioned elements form the pillars
of the Hip Hop culture.
1. Deejaying - performing as a disk jockey,
particularly in a club
2. Emceeing - rapping/ performing as an MC
3. Graffiti painting - writing or drawings
scribbled, scratched, or sprayed illicitly on a
wall or other surface in a public place
4. Break dancing - perform an energetic and
acrobatic style of street dancing, developed by
black people in the US.
HIP HOP IN INDIA The new age
HISTORY
It all started when the California based artist
Bohemia started rapping in Punjabi in 2002. His
debut album hit the BBC UK top 10 radio.
However, his first breakthrough was his second
album Pesa Nasha Pyar, which was the first ever
collaboration of a desi rap artist with a major label,
Universal Music. It’s tracks went viral in desi
communities allover the world and then a new
genre was born called Desi Hip Hop.
THE NEW AGE A revolution
THE NEW AGE

Hip Hop has been blooming in India now. Delhi

and Mumbai are the major hubs of Hip Hop in
India from where a lot of artists have emerged.
However, its impact is on the whole country. It’s
immensely popular among youngsters.
Recently, India got it’s first major hip hop movie
Gully Boy, starring Ranveer Singh and Alia Bhatt.
It’s based on the lives of rappers Naezy and Divine.
Indian Hip Hop culture has been showcased
excellently in the movie.
Thank You
Presentation by

Saumya Shah
Himanshu
Sayujya Pratap Singh
Krishna Malviya
Shivam Kumar