Scribd Logo
Upload

Welcome to Scribd!

  • MAGGI

    Uploaded by

    Vaibhav Singh
    20 views2 pages
    MAGGI is a popular brand of noodles that was introduced in India in the 1980s by Nestle. In 2015, MAGGI noodles were banned nationwide by the FSSAI due to high lead levels. This caused MAGGI's market share to fall to zero. However, in 2016 the ban was removed, allowing MAGGI to be re-launched and regain 57% of the market share.

    Original Description:

    PRESENTATION

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    MAGGI is a popular brand of noodles that was introduced in India in the 1980s by Nestle. In 2015, MAGGI noodles were banned nationwide by the FSSAI due to high lead levels. This caused MAGGI's market share to fall to zero. However, in 2016 the ban was removed, allowing MAGGI to be re-launched and regain 57% of the market share.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    20 views2 pages

    MAGGI

    Uploaded by

    Vaibhav Singh
    MAGGI is a popular brand of noodles that was introduced in India in the 1980s by Nestle. In 2015, MAGGI noodles were banned nationwide by the FSSAI due to high lead levels. This caused MAGGI's market share to fall to zero. However, in 2016 the ban was removed, allowing MAGGI to be re-launched and regain 57% of the market share.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    MAGGI

    • MAGGI is the one of the most popular brand of


    noodles.

    • MAGGI merged with nestle


    in 1947.
    • NESTLE introduced its
    noodles in the early 1980s.
    • NESTLE introduces his first
    noodle packet in Indian
    market with Brand name of
    “MAGGI”.
    MAGGI SCAM
    • The food safety and standards autority of india
    (FSSAI) imposed nationwide ban MAGGI due to
    existence of high amount of leads in the noodles in
    2015.
    •MAGGI has almost earned 80-90% of market share
    but after ban it falls to zero.
    MAGGI RELAUNCH
    • MAGGI was re-launched as the ban on the MAGGI
    was removed by the Bombay high court.
    • MAGGI has climbed back to a 57% of market share,
    a remarkable back in 2016.

    You might also like