Analyzing market share of

Thermax Boiler and fuel

usage pattern
Vikram Raosaheb Porje (Roll No. 32)
Rajnikant Dhali (Roll No. 37)
Division : C1M
 Content

• Objectives
• Number of Visits
• Research Methodology
• Industry wise process & Applications
• Data analysis of Thermax market share
• Data analysis of Fuel Usage
• Findings
• Suggestions
 Objectives

• To investigate the competitors and market share of

Thermax in boiler segment particularly in the range
of 0.3 TPH to 15TPH (Tonne per Hour Evaporation).

• To study the primary fuel usage pattern in mentioned

boiler rating segment.
 Visited Locations

Company Visited in Nashik – 44 (50)

Surat – 42(45) Jalgaon – 13(15)
 Region Covered

Surat Nashik Jalgaon

Pandesara Ambad Jalgaon MIDC
Palsana Satpur Pachora
Sachin Gonde Chopda
Sinnar Shirsoli
Shinde Bhusawal
Malegaon
Niphad
Dindori
Chandwad
 Research Methodology

• Descriptive as well as exploratory research design is used.

• Collection of data were the Questionnaires and short interviews

The questionnaire • Boiler Pressure • Electricity Availability

formed contained • Heating Equipment • Local Pollution Norm
questions as given Make (mg/Nm3)
below,
• Capacity of Heating • Discharge Norms
• Industry type Equipment • What was the reason
• Sub Industry type • Primary Fuel you did not prefer
• Enquiry (if • Primary Fuel Rate Thermax over
generated) (Kg/Day or competition?
• Enquiry for which Tonne/Day) • How did you
product • Secondary Fuel contacted Thermax?
• Heating Requirement • Secondary Fuel Rate
in Process (Kg/Day or
• Current Heating Tonne/Day)
Method • Electricity Rate
• Heating equipment (INR/KWh)
• In Sampling Techniques both probability sampling (in Nashik & Jalgaon District) as well as
non-probability (in Surat, Based on the researcher as per his convenience and Judgment)
methods were used.
• Scaling from 1 to 5 used for Thermax as Brand, Thermax Product (Boiler) & Thermax
services.
• Thermax as Brand & Product (Boiler)
• 1 means VERY POOR
• 2 means POOR
• 3 means GOOD
• 4 means Excellent
• 5 means Outstanding
• Thermax services
• 1 means disagreed (Need Improvement)
• 2 means neutral
• 3 means agreed (excellent service provided)
 Region wise Market share Of Thermax

Market Share of Thermax in Jalgaon Market Share of Thermax in Surat

IAEC
18% 21% 10% Heatex
Rakhoh IBL
41% 17%
Rajdeep
Maharashtra Boiler & 10% Thermax
24% Tubing Co-op
Others
Thermax
6% 12% 43%
Others

Market share of Thermax in Nashik

Mirco
19%
Thermax
39% Shri Laxmi
Walia Engg.
15% Transparent heat
Elite
6% IBL
4% Omega Boilers
4% 4% 4% 7%
Others
 Market Scenario - Applications

• Textile - Printing, Dyeing, Looming, Sizing

• Food - Milk condensing, fruits processing
• Manufacturing- Pickling
• Rubber- Tube manufacturing
• Pharmaceutical- Enzyme processing & manufacturing
• Paper- Heating or Drying
• Miscellaneous- Heating
• Construction- Solidification
• Wood- Heating & Drying of Plywood
• Chemical- Chemical processing
 Market Scenario - Segment analysis

• Textile
• Food
• Manufacturing 70

• Rubber 60
66
• Pharmaceutical 50
• Paper
40
• Miscellaneous
Company count

• Construction 30

• Wood 20 25

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Types of Industries
 Boiler Make share in Textile Industry
Boiler Make Count
Heatex 4
6% Heatex
IBL 7 26% 11% IBL
Mirco
Mirco 9 14% Rajdeep
8% Thermax
Rajdeep 19 Walia Engg.
29% Others
Thermax 5 8%

Walia Engg. 5
Others 17

Boiler Make Share in Food Industry

Boiler make Count
IAEC 3
IAEC
12%
Maharashtra Boiler & Tubing
Maharashtra Boiler & Tubing Co-op 2 8% Co-op
44% Rakhoh
Rakhoh 5 20% Thermax
Others
Thermax 4
16%
Others 11
 Textile Industry Process Flow Chart

White Sizing &

Fabric
Inspection Desizing

Inspection Bleaching

Setting (on Dyeing/Prin Curing (if

stenter) ting Printing)

Finish (on
Stenter)
Washing

Inspection Packing
 Food Industry process Flow chart ( Sauce)

Filtering &
Raw Tomatoes
Inspection

Precooking/Sca
Pulping
ling

Addition of
Filtration
ingredients

Finishing Cooking

Removing Air
Packing
& Filling
Food Industry process Flow chart ( Milk Processing)

Milk receipt Inspection

& Storage (Fat Content)

Separation &
Standardization

Pasteurizati Whole milk &

Skimmed milk
on products
 Market Scenario - Major competition

Boiler Make Count Boiler make overall Market Share

IBL 9 8%
9%
Mirco 10
39%
Rajdeep 19
17%
Thermax 13
Walia Engg. 5
Rakhoh 5
12%
4%
Heatex 4 4%
4% 4%

IAEC 4
IBL Mirco Rajdeep Thermax Walia Engg.
Others 44 Rakhoh Heatex IAEC Others

Major Competitors of Boiler are

• Raj Process
• Mirco
• IBL

In Boiler
Total Boilers- 113
Thermax make – 13
Market share of Thermax Boiler is 11.50%
Market Scenario - Major competition

Thermic Fluid Heater Count 39

Thermax wizdon Accurate

transheat
rajdeep
10% 3% 8%
3%
kunal
5%

Gujtex
41%
Heatex
31%

Accurate transheat Gujtex Heatex

kunal rajdeep Thermax
wizdon

Thermic Fluid Heater Count

Accurate transheat 3
Gujtex 16
In Thermic Fluid Heater
Heatex 12
Total no. of Thermic Fluid heater- 39
kunal 2 Thermax make – 4
rajdeep 1 Market Share of Thermax make thermic fluid
Thermax 4 heater- 10.25%
wizdon 1
Total 39
 Fuel Scenario

Fuel used in Surat Fuel Used in Jalgaon

30 12
27
10
25 10
20 8
15 12 6
10
4 3
5 3
2
0 2 1 1
Imported Coal Lignite only Lignite &
only Imported Coal 0
Briquittes Furnace oil Lignite Wood logs Wood logs &
Briquittes

Fuel Used in Nashik

20 19
18
16
14
12
10
8
6 6
6 5
4 4
4
2 2 2 2
2 1 1
0
baggasse Briquittes DOC Furnace Furnace imported LDO Lignite & Wood Wood Wood Wood
oil oil & coal plastic logs logs & logs & logs &
Briquittes scraps Briquittes Imported plastic
coal scraps
 Perception about Cost/Quality & Support

• Cost of Themax Boiler and Thermic Fluid Heater is High comparatively to its
Competitors (like Forbes Marshall, IAEC etc.) and very High comparatively to local
boiler manufacturers (Gujtex, Rajdeep, Mirco, Heatex etc.)

• In terms of quality of Boilers and Thermic fluid heater, the reviews are very
satisfactory particularly in design and working.

• The only aspect over which clients has a bad review is the service end.
1. Dealership service is not prompt.
2. After sales services are to costly.
3. No proper follow ups provided when clients called.
 Enquiry Generation

For Boiler
• Kanishka Prints Pvt. Ltd., Pandesara, Surat.
• Yes Dyeing, Pandesara, Surat.
• Banganga paper mill, ramshej, Nashik.
• Bistey foods & tech pvt. Ltd. Sinnar, Nashik.
• Ayyubi sizing works, Malegaon, Nashik. (Combloc)
• New wagh Dairy, pachora, jalgaon.

For Thermic Fluid Heater

• Sunrise dyeing & printing ltd., pandesara, Surat.(Thermopac replacement)

For boiler Accessories

• Sunrise dyeing & printing ltd., pandesara, Surat. (float controlled steam Trap)
• Art rubber industries ltd., ambad, Nashik. (TD & TOFT Trap)
 Scope for Thermax

• In Surat, small scale industries, no new energy generation

trends, only scope will be either replace of whole equipment
or related.
• In Nashik, particularly within city MIDC, non boiler using
companies are present and no new alternatives are there for
steam generation then conventional one,
• In Malegaon region Textile and meat industries, for Thermax
price lowering and improved after sales services will generate
scope.
• In Jalgaon small food processing industries, providing prompt
services then local boiler makers can be a success.
 Findings

• major competitors are local boiler manufacturers (Gujtex,

Heatex, Rajdeep, Walia Engineering etc.) and major national
boiler manufacturers (Forbes Marshall, IAEC etc.)
• Market share of Thermax Boiler is 11.50%
• fuel usage of Wood logs is 32.32%
• Fuel usage of coal (Imported coal and Lignite) is 53.53%
• Fuel usage of Briquettes 10.10%
• Fuel usage of bagasse 1.01%
• Fuel usage of DOC & Furnace oil 2.02% & 1.01% respectively.
• Clients not responded are 10% (99/110)
 Suggestions

• Price should be competitive (Most clients says

Thermax uses Non-negotiable pricing policy).

• Dealership should be very prompt (Clients says

“we have to make a number of calls to resolve
the problem”).
Pictures of Thermax & Other competitors
Pictures of Thermax & Other competitors
Thank You !