4 EASY STEPS TO FINDING NEW

CUSTOMERS AND CLIENTS

K A R E N TA F U R
OSCAR COLMENARES
PA O L A B Á E Z
PA U L A S Á N C H E Z
PASO 1
F O C U S O N Y U O R TA R G E T M A R K E T

THE CURRENT MARKETING IS LESS EMPHASIZED

IN THE SALE OF THE PRODUCT AND PLACES
G R E A T E R E M P H A S I S O N T A K I N G A D VA N T A G E O F
T H E R E L AT I O N S H I P O V E R T I M E W I T H T H E
C U S T O M E R , T H AT I S , L O YA LT Y. T H I S I S W H E R E
T H E T E R M R E L AT I O N S H I P M A R K E T I N G B E C O M E S
I M P O RTA N T A G A I N , A S I T T R I E S TO E S TA B L I S H A
P R O F I TA B L E R E L AT I O N S H I P B E T W E E N C U S TO M E R
A N D C O M PA N Y. B U T F O R T H I S I T I S N E C E S S A R Y T O
KNOW THE CUSTOMER AS WELL AS POSSIBLE AND
THUS BE ABLE TO ADAPT OUR OFFER TO THEIR
N E E D S . A T F I R S T I H AV E VA L U E D B R I N G I N G T W O
D I F F E R E N T C L A S S I F I C AT I O N S TO T H I S S E C T I O N ,
A LT H O U G H I A M AWA R E T H A T T H E M A R K E T C A N
OFFER US A LARGE NUMBER OF THEM.
PASO 1 FOCUS ON
YUOR TARGET MARKET
T H E O B J E C T I V E O F M A R K E T S E G M E N TAT I O N I S
N O N E O T H E R T H A N T O B E A B L E T O A P P LY
D I F F E R E N T I AT E D C O M M E R C I A L S T R AT E G I E S F O R
E A C H M A R K E T S E G M E N T, T H U S A C H I E V I N G
G R E AT E R C O N S U M E R S AT I S FA C T I O N A N D B E T T E R
P R O F I TA B I L I T Y O F M A R K E T I N G A C T I O N S
W H E N W E S P E A K O F A TA R G E T M A R K E T, A L S O
K N O W N A S A TA R G E T M A R K E T, W E A R E R E F E R R I N G
T O T H O S E C O N S U M E R S T H A T W E H AV E I D E N T I F I E D
AS IDEAL FOR OUR PRODUCT OR SERVICE. ... IT
C A N A L S O B E D E F I N E D A S T H AT P O RT I O N O F T H E
P O T E N T I A L M A R K E T TO W H I C H T H E C O M PA N Y
DIRECTS ALL ITS MARKETING EFFORTS.