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    Digital Marketing

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    Shivam Shukla
    This document discusses digital marketing, including: 1) Digital marketing encompasses all marketing efforts that use electronic devices and the internet to connect with customers. 2) The document outlines several types of digital marketing like content marketing, search engine optimization, social media marketing, and email marketing. 3) Tools of digital marketing that are discussed include free tools like Trello, MailChimp, Hootsuite, and Grammarly that can help with tasks like project management, email marketing, social media marketing, and proofreading.

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    Digital Marketing

    Uploaded by

    Shivam Shukla
    23 views10 pages
    This document discusses digital marketing, including: 1) Digital marketing encompasses all marketing efforts that use electronic devices and the internet to connect with customers. 2) The document outlines several types of digital marketing like content marketing, search engine optimization, social media marketing, and email marketing. 3) Tools of digital marketing that are discussed include free tools like Trello, MailChimp, Hootsuite, and Grammarly that can help with tasks like project management, email marketing, social media marketing, and proofreading.

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    This document discusses digital marketing, including: 1) Digital marketing encompasses all marketing efforts that use electronic devices and the internet to connect with customers. 2) The document outlines several types of digital marketing like content marketing, search engine optimization, social media marketing, and email marketing. 3) Tools of digital marketing that are discussed include free tools like Trello, MailChimp, Hootsuite, and Grammarly that can help with tasks like project management, email marketing, social media marketing, and proofreading.

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    © All Rights Reserved
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    23 views10 pages

    Digital Marketing

    Uploaded by

    Shivam Shukla
    This document discusses digital marketing, including: 1) Digital marketing encompasses all marketing efforts that use electronic devices and the internet to connect with customers. 2) The document outlines several types of digital marketing like content marketing, search engine optimization, social media marketing, and email marketing. 3) Tools of digital marketing that are discussed include free tools like Trello, MailChimp, Hootsuite, and Grammarly that can help with tasks like project management, email marketing, social media marketing, and proofreading.

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    of 10

    Digital Marketing (Concepts & Career Prospective)

    Presented By: Abhay Singh Bhadauria


    Topics..
    • What is Digital Marketing?
    • Types of Digital Marketing
    • Scope of Digital Marketing
    • Use of Digital Marketing
    • Application of Digital Marketing in various sectors
    • Tools of Digital Marketing
    What is Digital Marketing?
    "Digital marketing encompasses all
    marketing efforts that use an What is Digital Marketing
    Types of Digital Marketing
    electronic device or the internet. Scope of Digital Marketing
    Use of Digital Marketing
    Businesses leverage digital channels Application of Digital
    Marketing
    Tools of Digital Marketing
    such as search engines, social media,
    email, and other websites to connect
    with current and prospective
    customers."
    Types of Digital Marketing
    • Content Marketing
    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM) What is Digital Marketing
    Types of Digital Marketing
    • Social Media Marketing (SMM) Scope of Digital Marketing
    Use of Digital Marketing
    • Pay Per Click Advertising (PPC) Application of Digital
    Marketing
    • Affiliate Marketing Tools of Digital Marketing

    • Email Marketing
    • Instant Messaging Marketing
    • Radio Advertising
    • Television Advertisiing
    Scope of Digital Marketing

    What is Digital Marketing


    Types of Digital Marketing
    Scope of Digital Marketing
    Use of Digital Marketing
    Application of Digital
    Marketing
    Tools of Digital Marketing
    Use of Digital Marketing
    • Affordability
    • Mobile Access
    • Flexibility What is Digital Marketing
    • Expansion Types of Digital Marketing
    Scope of Digital Marketing
    • Multimedia Use of Digital Marketing
    Application of Digital
    • Interactivity Marketing
    Tools of Digital Marketing

    • Tracking
    • Authority
    • Influencer Engagement
    • Print Enhancement
    Application of Digital Marketing in various Sectors
    Free Tools of Digital Marketing
     10 Best Free Digital Marketing Tools for Entrepreneurs
    o Project management and collaboration — Trello
    o Website performance monitoring — Smylelytics
    o Customer relationship management — HubSpot CRM
    o Email marketing – MailChimp
    o Blog topic research — Answer the Public
    o Local search listing management — Moz Local
    o Reviews and feedback solicitation — WhiteSpark Reviews Handout
    Generator What is Digital Marketing
    o Social media marketing — Hootsuite Types of Digital Marketing
    Scope of Digital Marketing
    o File storage and collaboration — G Suite Use of Digital Marketing
    Application of Digital
    o Proofreading and plagiarism checker — Grammarly Marketing
    Tools of Digital Marketing
    Thank
    You..!!
    Bibiliography
    • https://convertful.com/types-digital-ma
    rketing
    / (Slide 4)
    • https://
    www.ballantine.com/10-undeniabreaso
    ns-need-digital-marketing/le-
    (Slide 6)
    • https://startupnation.com/grow-your-b
    usiness/best-free-digital-marketing-tool

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