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Sensory Branding S
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G Sensory Branding G
 Definition
The purposeful design and deployment of the
interaction between the senses in order to
stimulate a consumers relationship with a
brand; and to foster a lasting emotional
connection that optimizes purchasing and brand
loyalty.
 Need for Sensory
Branding
• Stimulates one’s relationship with the brand
• Allows emotional response to dominate one’s
rationale thinking.
• Offers different dimensions of a single brand.
• Helps achieve a strong, positive, loyal bond
between the brand and the consumer.
• Assists emotional engagement, so that there is a
match between perception and reality.
Sight
Most seductive sense.
Often overrules the other senses.
Sound
Connected to mood.
Only 4% of Fortune 500 brands use sound online.
Touch
Skin is the largest organ in the body.
Alerts us to a sense of well being or pain.
Texture of products and experiences.
Smell
Smell is a potent wizard that transports us.
Across thousands of miles and all the years we
have lived.
Taste
Sweet, salty, sour or bitter.
Hard to introduce but highly effective.
 Integrated
Sensory
Branding