The

evolution
of the
advertising
industry.
There was a
time when
this was a
tablet.
And not
this.
There was a time when brands did
not really exist…
…and there wasn’t
nearly as devoted brand
supporters, like this
one.
So much has changed in
the world of advertising
the past couple of
decades…
It is easy to forget some
of the things …
Like, that life
existed
before the
Internet.
Like that there is a reason why one is more
prone to survive a plane crash than to
click on a “banner ad”
1275 - 1800

PRE
INDUSTRIAL
ER Yes, it’s a long
time, but not
A much
happened!
1 0 5A
D
The Chinese discovers
what they call paper.

They use it for:

• wrapping paper &
• as a clad for mirrors.
1400
’s
Johannes
Guttenburg
discovers the
Printing
Press.
Hello
mass
media!
 165
0
First newspaper advertisement appears. It
was a reward offered for 12 stolen horses.
1 7 0 0 ’s
…
This is what newspaper ads looked
like.
1800 - 1875

INDUSTRIAL
ERA
 1800-
ish

The industrial revolution began in

America.
Animal
s
were
replaced
by

machines..
…and the same goods were
being manufactured in greater
quantities.
More products
need
advertisements.

More people need

advertisements.
184
1
Advertising
became a
career.

Volney B.
Palmer opens
the 1st agency.
186
7
Billboards & Transit adverts
became popular as transport
developed.
1900 - 1918

“BRANDING”
ERA
Mass production of generic
goods
satisfies consumers’ basic
needs.
Producers start to focus
on packaging and
branding to differetiate.
P.T.
BARNUM
 190 “There’s a
science
0 to this
stuff!”

Advertising became a field of study

at Northwestern University.
1902
Unilever appoints
an agency to
advertise
LifeBuoy Soap.
1911
Procter&Gambl
e pays for the
1ste product
launch
1911

Sexual appeal
was used for the
1st time.
1913
Camel
advertises
packaged
cigarttes for the
1st time.
1920 - 1929

“CONSUMERISM
”
1920
America’s 1st
radion
station,
KDKA, is
established.
192
0
America’s advertising industry is
worth nearly $3billion.

In 2011 it was $497

billion.
Almost 165 the size!
1920-i
sh
Consumers start to
finance cars, houses,
and other
appliences.
1929 - 1941

DEPRESSION
ERA
Stock market crashed and lead to the
Great Depression. Advertising budgets
decreased dramatically.
Newspaper
circulations decline
due to lower
adversiting profits.
Radio gains popularity as an
entertainment medium.
193
0
The 1 day
st

time soap
opera
created in
Chicago.
193
0
Colgate Palmolive
started
sponsoring the
program in order
to reach house
wives.
193
0
Soapies?

All the radio

stories were
sponsored by
soap
producers.
193
3

55% of American households had

radios.
193
6
1st Radio broadcast in
South Africa.

Springbok
Radio
193
8
Radio advertising profits
surpass magazine
advertising profits.
1941 - 1960

WW2 &
Fifties
Perspective:
popular musicians from this
era
Elvis Presley

Jerry Lee Lewis: Great balls of

Fire

Chuck Berry: Johnny B. Goode

194
1
America’s 1st television broadcast.
194
4
 194
6

Post-WW2 America was busy making

lots of these.
195
4
TV advertising profits
surpass that of magazine
and radio advertising.
195
8
Subliminal advertising was
banned.
1960 - 1972

PEACE &
LOVE
&CREATIVE
Perspective:
popular musicians from this
era
Rolling Stones: (I Can’t Get No)
Satisfaction
Beatles: Hey Jude
Bob Dylan: Like a Rolling Stone
Jimi Hendrix: Purple Haze
Simon & Garfunkel: Sounds of Silence
Flower-Power,
Anti-Establishment,
all in the name of
love.
196
3
“Soda wars”
began
197
1
1973 - 1980

THE
SEVENTIES
Perspective:
popular musicians from this
era
Led Zeppelin – Stairway to
Heaven

Pink Floyd – Wish you were

here Queen
197
0s
Telemarketing
began
5 Ja n . 1 9
76
First TV
broadcast in
South Africa
1970
’s
Hedonis
m
1980 - 1992

DESIGNERS
ERA
Perspective:
popular musicians from this
era
Michael Jackson – Billie Jean
The Police – Every Breath you
Take
Madonna – Like a Virgin
U2. Guns N’ Roses. Bon Jovi.
MTV
.
People start
spending lots
of money on
appearances.
1990

Cellphones
start reaching
the mass
market in 1st
world
countries
1993 - 2000

THE E-
REVOLUTION
Nirvana: Smells like teen
spirit

REM: Losing my

Religion Radiohead:

Creep Eminem: Slim

Shady Cranberries:
Advertising is not
enough.
Integrated marketing
communication
(IMC).
199
3
The Internet
has 5 million
users world
wide
1994

One of the
1st computer
generated
adverts
199
8
200
0
Cellphone
adverts start
via sms
2000-
ish
2000 -
now
BRANDED
ENTERTAINMEN
T
Sosiale Media.
Spam.
“branded
entertainment”.
201
1
Trillion websites
(1,000,000,000,000
)
‘only’ 2.4 billion
users
201
1

417 websites for

every 1 Internet
user
Information
pollution.
Consumers take
control.
Create
marketing that
consumers
will like.