Evidence: Not so

different in the end

Alison Hernandez
Man and woman,Equity of stereotypes

▪ Men and women are more

similar than you think (at least,
psychologically)
▪ Although gender stereotypes
indicate otherwise, a team of
researchers has found that both
sexes share more than 75% of
their psychological
characteristics.
SCIENTISTS SHOW

▪ Men do not show their feelings MAN WOMEN

and women are very sensitive.
Much of society has assumed
gender stereotypes like these,
but research has shown that
both sexes have more
similarities than differences:
they match in 75% of their
psychological characteristics.
Man is a male human woman is a female
being person
Man produces The woman produces
testosterone hormone the estrogen hormone
MEN AND WOMEN HAVE THEIR DIFFERENCES

▪ The results have shown that a

large part of the behaviors and
attitudes of both sexes coincide
when it comes to assuming risk,
work stress and morality. The
similarities occur in various
areas, from intelligence, through
personality and sociability, to
personality traits or attitude The researchers do not deny that men and
towards life. In addition, the women have their differences, but they say
points in common are that they seem very big because we compare
independent of age and are them together. When personality traits are
maintained over time. analyzed one by one, they are not so
disparate.
 SIMILITARY
• Similarity between men and women

50% of the capacity of our brain is visual: That is why the communication of your
company works so that it is as visual as possible. From the logo, to the posters,
the website ... Everything comes through your eyes!

They seek social approval: this makes brands that are more interested
with aspirational brands. That's why your branding works to make it a
Love Mark

Prefer immediacy: So the sense of urgency can help boost sales

of your company.
 SIMILITARY
• Similarity between men and women

The first option usually seems the best option: In any element of communication,
first present the proposal that you most want to sell.

We call our attention more than other things: sex, food and danger. So
if any of these elements fit with the communication of your brand, you
are in luck because you already have part of the attention of your
potential client gained.

The words "you", "for you", or "yours" encourage us to buy: So

maybe it's a good option to include them in your
communications.
 SIMILITARY
• Similarity between men and women
The price of the products or services activates the same brain area as the pain: That is
why it is recommended that you put the expensive prices in small or put divided prices
in installments.

The pattern variations attract attention: Work on your company's

communication so that it is not monotonous so that it can capture the
attention of your potential clients.

We remember the general aspects better: Work on the

communication of your company as a whole, and make sure that your
communication leaves a good taste in your mouth!
ACCORDING TO SCIENTISTS ...

THEIR BRAINS ARE THE SAME

▪ Scientists use the term sexual

dimorphism to refer to organs
that have two versions, one
male and one female. The most
obvious case is that of the
sexual organs. The expression
was relatively frequent in
scientific articles about the
brain, built on MRI images, not
too long ago.
THANK YOU