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    Techniques of Environmental Scanning

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    Nirwana Rasyid
    This document outlines techniques for environmental scanning including using an opportunity matrix to evaluate high and low attractiveness opportunities against their probability of success, a threat matrix to evaluate high and low impact threats against their probability of occurrence, and a checklist to perform a strengths/weaknesses analysis rating different areas of a business on performance and importance.

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    Techniques of Environmental Scanning

    Uploaded by

    Nirwana Rasyid
    9 views4 pages
    This document outlines techniques for environmental scanning including using an opportunity matrix to evaluate high and low attractiveness opportunities against their probability of success, a threat matrix to evaluate high and low impact threats against their probability of occurrence, and a checklist to perform a strengths/weaknesses analysis rating different areas of a business on performance and importance.

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    Original Title

    TECHNIQUES OF ENVIRONMENTAL SCANNING

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    This document outlines techniques for environmental scanning including using an opportunity matrix to evaluate high and low attractiveness opportunities against their probability of success, a threat matrix to evaluate high and low impact threats against their probability of occurrence, and a checklist to perform a strengths/weaknesses analysis rating different areas of a business on performance and importance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    9 views4 pages

    Techniques of Environmental Scanning

    Uploaded by

    Nirwana Rasyid
    This document outlines techniques for environmental scanning including using an opportunity matrix to evaluate high and low attractiveness opportunities against their probability of success, a threat matrix to evaluate high and low impact threats against their probability of occurrence, and a checklist to perform a strengths/weaknesses analysis rating different areas of a business on performance and importance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    TECHNIQUES OF

    ENVIRONMENTAL SCANNING
    OPPORTUNITY MATRIX
    SUCCESS PROBABILITY
    HIGH LOW
    ATTRACTIVENESS

    HIGH

    LOW
    THREAT MATRIX
    PROBABILITY OF OCCURENCE
    HIGH LOW

    HIGH
    SERIOUSNESS

    LOW
    CHECKLIST FOR PERFORMING
    STRENGTHS/WEAKNESSES ANALYSIS
    PERFORMANCE IMPORTANCE
    MAJOR MINOR NEUTRAL MINOR MAJOR HI MED LOW
    STRENGTH STRENGTH WEAKNESS WEAKNESS
    MARKETING
    1
    FINANCE
    1
    MANUFACTURI
    NG
    1
    ORGANIZATI
    ON

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