A mini project submitted in partial fulfillment of the

requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

OF

BANGALORE UNIVERSITY

Mohammad Ramin Dastagir

Reg No: 18UHCMD090
Under the guidance of
Dr.N.S. Nages Rao
Principle
Department of Management

EAST WEST COLLEGE OF MANAGEMENT

#63, off. Magadi Road, Vishwaneedam Post, Bangalore-560091
Bangalore
University
Search engine optimization
 Introduction
Search Engine Optimization (SEO) comprises the set of practices used for optimizing a
website for increased visibility and relevancy in search engine rankings

Basic principles of SEO are not only clear and easy to understand, but they are also
essential for building a successful web presence for your business or organization. If
SEO is done early and done well, it can be the most cost and time efficient stage of
building your website. And importantly, SEO has numerous intersections with the
principles of usability and accessibility in web design. By investing the time and
resources to properly optimize your website for search engine rankings, you will ensure
that your end result is a highly visible, easily navigable, and accessible website.
What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the

process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search
engines.

Search engine optimization helps maximize the number

of visitors to a particular website or page by ensuring
that the site appears high on the list of organic results
returned by a given search engine.
Why Search Engine Optimization is
important 

 Improve Website Rankings

 Brand Awareness

 User experience

 Reducing Marketing Cost

Challenges in Search Engine
Optimization
 Quality of Content:

 Local Listings Matter

 ORM is getting tougher

  Dwindling traffic from popular mediums

 Impact of Social Media

Four Main Types of SEO

1. Black hat SEO

2. White hat SEO

3. Grey hat SEO

4. Negative SEO
SEO Tools and Services

•  Google’s Google Analytics, Google Webmaster Tools, Google AdWords Keywords

Tool, Google Alerts, Google Trends, DoubleClick Ad Planner, Google Page
Speed, Google Site Map, and more.

• In addition to tools provided by Google, you can also explore other online tools, or
even hire a company that specializes in SEO marketing to design your website and
makes it SEO-friendly.

• In order to improve your website’s SEO, focus on creating great content, using
relevant keywords, linking when appropriate, and always writing content that is
creative and original. 
 Conclusion

• SEO tools are an important consideration to help optimize a

website for search engines. Many tools differ in the scope of
their function yet also analyze different SEO factors. Some of
the most important areas to be analyzed are keywords,
content, backlinks, domain and social media
 bibliography

• https://searchengineland.com/guide/what-is-seo

• https://www.interactiveux.com/blog/2017/11/16/biggest-challenges-search-engine-
optimization/

• https://micropyramid.com/search-engine-optimization/

• https://www.textbroker.com/seo-tools#:~:text=Conclusion%3A,backlinks%2C%20do
main%20and%20social%20media.

• https://www.jrtechnologiesweb.com/search-engine-optimisation-seo-what-it-is-all-a
bout/

• https://www.web-savvy-marketing.com/blog/introduction-search-engine-optimizati
on/
Thank you