Email Marketing

Average return of Rs. 42 Orders from abandoned 49% Customers say 4 Billion Users
for every Re.1 spent cart Email: 69% Yes to Email
The best ROI A Heavyweight for They'd like to receive Huge active audience
Ecommerce weekly promotions from across industries, globally
their favourite brand Source – DMA, Omnisend, Statista
Every marketer's objective is to keep building his brand and keep generating
more business, by tapping into communication tools and platforms that are most
effective and cost-efficient. Guess what, Email Marketing almost always tops the
list of solutions.

Emails continue to work seamlessly for any marketing objective right

from brand awareness to customer acquisition, and is impactful across
all stages of a consumer lifecycle, right from onboarding to advocacy.

Regardless of the industry, Email also provides the strongest returns

on investments, which helps marketers maximise their budget.

Emails not only help reach your target customer's inbox at the precise
time you want it to, they are also easy to track, measure and
optimise.
Emails also lend well to automation. Businesses can use triggers to
automatically deploy emails to customers who take a specific action.
Email marketing automation today helps big and small businesses
across the globe save significant amount of time and money.

Email also allows for granular level of personalisation and is a great

tool for 1 to 1 marketing. If you wish to personalise your
communication and make it extremely relevant for your consumers,
read more about our approach to 1 to 1 marketing here.
A Simple yet Powerful tool!
If your business hasn't explored Email Marketing yet, you could start by creating standalone communication pieces. However, email
campaigns have proven to be way more efficient and impactful, when planned and sequenced in a nuanced way, and executed systematically.
Urja, has over the last two decades, worked on a variety of Email campaigns designed specifically towards achieving definite marketing goals.
Here are some of the common campaign types:
Acquisition Campaign
• This involves tapping into the brand's database to
generate new business.
• Digital intelligence generated in the process allows
you to feel the pulse of your audience.
• Whether the email was opened, how much was
read, and which CTA was interacted with the most,
all this provides valuable insights that help
sharpen the communication.
Drip Marketing
• The impact of an email outreach programme can be
multiplied through the use of drip campaigns.
• A strategic mapping of audience response and the
following conversation can be devised.
• Using email automation and drip marketing in
conjunction, one can run marketing campaigns year
after year without breaking a sweat.
Customer Lifecycle
Management Programme
• An email series is a great way to say hello to a new
customer and familiarise him with the product or service.
• It is also effective in nudging your audience to move to the
next stage of the consumer lifecycle and also to get him
interested in new offerings.
• Onboarding programme, Cross-sell and Upsell campaigns,
activation of dormant customers, winning back of attriting
customers, referral programmes, customer satisfaction
surveys – Emails help execute them all, effortlessly, over
and over again.
Newsletters
• For marketers looking to create regular positive brand
engagements with the audience and build long-term
relationships, Newsletters are an effective tool.
• They can carry advisory, industry news, festival
greetings, investor announcements, CSR updates, and
can be your brand's voice out there.
• Newsletters are a great way to show your audience
that you care and that they are more than just a data
point on your excel sheet.
Urja's email marketing campaigns are guided by
4 foundation anchors, viz:
Predictive Analysis
We predict all the possible outcomes of a campaign and prepare an optimization plan for each response. We also estimate
metrics such as open rates, bounce rates, beforehand, which help us plan and optimize our content and design.

Audience Landscaping and Personalisation

We profile the audience and suggest segmentation based on the demographic and behavioural insights available. We then
map personalized communication for each segment, stage of lifecycle, or even last transaction made

Communication Design
We draw from our cumulative experience to put together the right kind of subject line, key messaging, imagery, layout,
and copy tonality, to create impactful communication that is in sync with the brand essence and guidelines.

Testing and Optimisation

We test, test and test, and work with our clients to arrive at the sweet spot for frequency, delivery time, formats, and then
keep enhancing to optimise results.
PRESENTED BY: Urja Communications Pvt. Ltd.
B-3060, Oberoi Garden Estates, Chandivali, Andheri(E), Mumbai-400072, India.