Objective, Structure, &: Entrepreneurship

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Chapter 1

Objective, Structure, &


Definition
Entrepreneurship
BBMK 3113
Dr TAN Shen Kian
教学背景
Introduction

process by which individuals pursue


opportunities without regard to
resources they currently control for the
purpose of exploiting future goods and
service

the art of turning an idea into a


business
教学背景
Reason to enter Entrepreneurship

Pursue their own Idea


03
Pursue financial rewards
02
Be their own Boss
01
00
教学背景
Four Primary Characteristics of Successful Entrepreneurs
教学背景
Myth of Entrepreneurs

Entrepreneurs are Entrepreneurs are


born, not made motivated by Money

Entrepreneurs are Entrepreneurs should


gamblers be young & energetic

Entrepreneurs love
the spotlights
教学背景
Common traits and Characteristics of entrepreneurs
教学分析
Types of start-up Firms
板书设计
Effect of Entrepreneurship

Impact on Society

Impact on Larger Firms


板书设计
Tutorial Question

1. Propose a reason that motivates Malaysia youth to join


entrepreneurship.

2. Explain Salary-substitute firm. Provide ONE (1) example of business


that can be categorised as Salary-substitute firm.

3. Discuss how entrepreneurship challenge big companies that


dominated markets for years.

4. From your own idea, sequence the Four Primary Characteristics of


Successful Entrepreneurs, from most to least important.
Thank You

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