Chapter 3

Generating Ideas &

Feasibility Analysis
Entrepreneurship
BBMK 3113
Dr TAN Shen Kian
教学背景
Four Essential Qualities of an Opportunity
教学背景
Three Ways to Identify an Opportunity
Three Ways to Identify an Opportunity
教学背景 ：
Observing Trends
教学背景
Personal Characteristics of Entrepreneurs to Recognize Business Opportunities.

Prior Experience Creativity

Opportunity

Social Network Cognitive Factor

教学背景
Five Steps to generating Creative Ideas
教学背景
The Opportunity Recognition Process
教学背景
Techniques of Generating Ideas

• Brainstorm
• Focus group
• Library Search
教学背景
Actions & Behaviors that Encourage & Discourage Creativity
 教学背景
Feasibility Analysis

Product/servic
e feasibility

Spending the time Industry/target

Yes in all Proceed with
and resources market
Propose areas business plan
necessary to move feasibility
business
venture forward with the
business ideas
depends on… No in one Drop or
Organisational
or more rethink
feasibility
areas business idea

Financial
feasibility
 教学背景
Feasibility Analysis

Product/servic Product/ Service

e feasibility Desirability

Spending the time Product/ Service

and resources Demand
Propose
necessary to move
business
venture forward with the
business ideas
depends on…
 教学背景
Feasibility Analysis

Spending the time Industry/target Industry

and resources market Attractiveness
Propose feasibility
necessary to move
business
venture forward with the
business ideas
depends on… Target Market
Attractiveness
 教学背景
Feasibility Analysis

Spending the time

and resources
Propose
necessary to move
business
venture forward with the
business ideas
depends on… Management
Organisational
feasibility
Prowess

Resource
Sufficiency
 教学背景
Feasibility Analysis

Total Start-up
Cash

Spending the time Financial

and resources Performance of
Propose other Similar
necessary to move
business
forward with the Businesses
venture
business ideas
depends on…

Overall Financial
Financial Attractiveness
feasibility of the Proposed
Venture
教学背景
Feasibility Analysis: Product/Service Feasibility

Product Service Desirability

教学背景
Tutorial Question

1. If you were interested in opening a bubble-tea shop near the college

or university you are attending, what online resources would you draw
on to conduct secondary research regarding the industry/target
market feasibility of your business idea?

2. What are some of the ways to determine the attractiveness of a small

target market within a larger industry?

3. Why do most start-ups focus on relatively small target markets to

begin with rather than larger markets with more substantial demand?
Thank You