E.

WIN: let the grocery store come to you

 CREATE- an e.WIN account on e.WIN Website or e.WIN Mobile App

 SHOP - Fresh and packaged Groceries, Beverages, Home tools ,Personal and pets care straight to your door.

 SCHEDULE -Fast and flexible delivery option

 CHOOSE - Delivery trimmings ( availability )

-7-day and same day delivery
-Delivery service 8 am to 10 pm except Sunday/holiday 8 am to 6 pm

 ENJOY- Our delivery driver will bring your groceries in temp-controlled recyclables Bags right to your door.
- For any inquiries-contact e.WIN customer service
 4 p’s MARKETING MIX OF eWIN
PRODUCT/SERVICE

 Online grocery delivery service available to everyone around the Island and get it delivered the same day or
next day.

 All orders are made through the e.WIN official website & mobile app , has the ability to add to or cancel
items/order.

 Re-order button is easy-to-find for same order.

 An assortment of available products from perishables grocery,beverages,household

tools and personal and pet care in respective categories

 Break down product categories further into more refined specialty areas

 Provide a virtually touch of 3D Image items - allow rotating and zoom in & out

 Offer a ‘ Buying Guide ’ of item- seasonal availability , expiry date and place of manufactured

 Minimum Rs 1000 order - add on the Rs 200 delivery fees per order up to Rs 7500 total order

 Same-day delivery- Rs 350 delivery fees per order (If can be changed to instant del fee )
 Free delivery fees if total order cost exceeds Rs10000
 Review section beneath each product
For products which are not available, super U ena 1 system nous cpv adopt
Si en cas customer p rod 1 produit e super U pena sa product la t inform a la caisse customer service,
bnla note to complaint e bnla faire
Amene produit la … kan zt fini amene produit la zt telephone toi dire tw ki produit la est deja la alor
T cpv pass prn…
As cest un online sytem pou nous e nous ena tym (24hrs) pou deliver the product to the customer, nous
cpv fini fer amene produit
La apres inform customer la pou li cpv complete so order…

 Provide with replacement of unavailable products with substituted

 Get full refund if not satisfied ( not fresh, damage/ expired product )
I don’t think we should mention expiry products as we’re not supposed deliver expired products.
We should not compromise with quality as quality is associated with reputation
 4 p’s MARKETING MIX OF e.WIN
PRICING STRATEGY :

Utilize a Loss leader strategy -selling selected goods below cost to entice people to use to our service and recoup
profits on other products.

 Use Online ads of loss-leader items ( toilet paper , Eggs packs , meat ) to draw attention to our website

< vin pren zot ban tipri kot e.WIN >

 Displayed Discounted items ‘throughout other Items’ –to encourage purchase of other Items while browsing
 Discounted items place next to high net -worth products ( complementary items )
Gilbert Razors-quite low than its razors blades

Whole peeled Tomatoes W’s 400g- from Rs 18 .95 to Rs 10.95 next to Rs 120.75 Snoek frit p’tit sale 80g

 Limit availability of loss leader items-

1. By limiting purchase quantities of perishable goods ( fruits ,vegetables etc )

2. By only offering products that have a limited shelf life and which therefore cannot be stockpile.

Bananas – From Rs 59.80 per kg to half price Rs 29.90 per kg ( only 1 kg per order )
 SEASONAL LOSS LEADER PRODUCTS-
Change in season- eg mid summer La tropicale Glace vanilla from Rs 207.95 to Rs 150.95

500 to 200 pas realist

Holiday Discount- Eg Easter Prepack Boneless Mutton from Rs 500.00 to Rs 200.00 But Dn oyster sauce tn
augmnt prix ui… but p ggn
only 11Rs
Oyster sauce maggi 340 g from Rs 69.00 to Rs 80.00 300 contre 11 li pou tir lo
tw kn li pou poz qu

 At checkout- frequently bought together pops out to encourage purchase of nondiscounted goods

1 Moolkoo Dore besstik 130 g= Beer pack Phoenix 330 ml Or Other beverages

+ +
 4 p’s MARKETING MIX OF e.win
PROMOTION STRATEGY :

 Highlighted e.WIN on winner.com’s homepage.

 Use eWIN branded trucks to generate awareness on the road.

 Offered a 30 days trial of the service with free delivery on first order.

 Use of social media signals below each product image to ‘share’ their favourite item

is now in store with friends and family.

 Uses of personalized , automated transactional emails; Welcome , order confirmation , thank you ,shipping

Updates and promotional discounted (missing products****)

 Press , Media & billboard advertisements- with Alain Ramanisum as Brand ambassador

< Toi toi Morisien Morisien vin fer zot rasion kot e.WIN >

 Use online ads like a shippable ads YouTube video to ‘ SHOP NOW ‘ Facebook & Instagram ads

 Offered Social contest to generate buzz e.g. ‘like & comment on e.WIN post ‘ to win free same Day Delivery or

a voucher
 Referral programs-

More people Members of e.WIN could invite, the more REWARDS they could get e.g.

5 friends : win voucher Rs 1000

Trop bon marcher… 1500 la…

10 friends : win voucher Rs 2000 auj jour dn 1500rs
T pas ggn grn zafer as
purchasing power in augmenT
Better met li 4500

 10 % off for the first hundred purchase for each month.

FREE ITEM

 Giveaway promotion -
WITH ANY RS 1500
E.g Get a FREE le chat liquid machine with your purchases of 1500 or more PURCHASE
 4 p’s MARKETING MIX OF e.WIN
PLACE/DISTRIBUTIONS STRATEGY :

 Uses direct-to-consumer model – manufacturers sell directly to consumers via our e.WIN website & Mobile App

 e.WIN logistics provide a web of e.WIN refrigerated branded delivery van services – that can reach destinations
around the island in as little as 24 hours Or same day .

Fresh groceries ; 32-36 degree

Special bin for frozen item : 0 to -10 degree

 Employed additional staffs for this particular service.

 Have perishable food storage and warehouse facilities

 Flexible delivery option : Attended (1 hr time slot ) & Doorstep delivery ( 2-3 hr time
slot )
Condition Available to accept the boxes Door must be accessible*
Groceries Brown recyclable paper bags Recyclable paper box

Frozen items Insulated box Ice packs / ice dry in e.WIN branded
recycled bags

 e.WIN Delivery Tracker-

• Follow the progress of the online order from the time they click the PLACE ORDER

until the products is delivered at their DOOR

• Received an email once delivery reached.