mM.

Bilal Malik
mYasir Ali Bhatti
mTouseef Afzal
mBeenish Tufail
mFarah Sharif
 PROJECT PROFILE
m d
 d
d
„

 

m d
d d


6



 

m d
d

 d



   
6 

m d




6„  
6 
„!"6
î IRY F RMING IN P
IST N
m îairy farming is the first business by man on earth
m Keeping animals for w


 

¦ ommercial îairy Farms)

m The livestock sector contributed 50% of the

agriculture value added and ÑÑ% to National Gî
in




 The Velocity Of Growing Business îepends Upon The
îemand Of The Business Product.

ŒŒŒ
6
 


 
ŒŒŒ 6 


 

6  Œ

ŒŒŒ

ŒŒŒ

Œ
Œ Œ
ŒŒŒ
Π

[

 REL TION OF î IRY PROîUCT
WITH HUM N FOOî

m Grass to Glass¦bioconversion concept)

m Human basic need is food. Milk & Meat are basic

portions of human food
 6



  
m The focal point is to run the dairy farm as a business,
keeping the maximum productive animals & to get their
maximum production at economy of scale

m Government, semi- govt. and many private organizations

are working to develop the dairy farming

å NESTLE
å ENGRO FOOî
å
îî
å LîîB
å SWEAT WATER
 MOîERN î IRY BUSINESS
CONCEPT
m Exotic breed animals are being imported in
akistan
since 2004

m Exotic breed animas productivity is 40-45 liter/day.

On the contrary, local breed produces 20-25 liter/day

m Now OR
ORATE FARMING concept is coming:

It means the dairy farming at large scale¦000 animals)
JK îAIRES, SAR SABAZ, AL-SA
HIRE GROU
etc.
 ISSUES FOR MOîERN î IRY
F RMING IN P
IST N
m There is always two sides of the picture
Not always profit and not always lose

m Barriers for imported animals:

å Environment issues
å Temperature issue
å Feeding problem
å Health care issues
CRITIC L COMPONENTS IN
PROîUCTION
 OUR PROJECT OF F RMER·S
î IRY

m Fully environmentally controlled îairy Farm for 50

animals
m First time introduced in
akistan
m This idea has been extracted from
oultry ontrolled
Farms
m onstructed with the ideas & skills of SMEîA
m Mr. Umer Akraam Sheikh is the owner of this farm. He
is our client
 VISION & MISSION
x

ü   
 #
$  dz
6


6
ü    
 %

%

  &
  


#
 ' ##   


#

' &%
 
 

# 
 
##
" 
#
& 
#
'
% 
 (
&) 
#
  
 


#
*
 M Nî TE OF THE PROJECT
m
:

å General marketing procedure for sale of cow milk in LHR, describe all
the channels ¦all possible ways to sale cow milk)
å îevelop a special strategy for sale of milk of this farm, ¦îHA, with
price structure, costing on the development of the supply chain)

m   !!

å Economic analysis ¦on described costing structure) of this farm

å Economic analysis ¦on described costing structure) of Sarsabz Farm
å omparison of both farm analysis conclusion
 îELIVER BLE OF THE PROJECT

The deliverables of the project are listed below:

å Efficient & effective marketing channel for the sale of
cow milk in LHR
å Marketing strategy for sale of milk of this farm in
îHA ¦
hase I, II, III & IV)
å Economic analysis of the farm ¦in comparison with an
open dairy farm) NESTLE Sarsabz
 PL NNING

m Our plan is to deliver the project in two portions:

å Marketing
ortion
å Economic Analysis
ortion
 PL NNING
m  
  d "
d

å Our plan is to go through some data & research papers

on osting Structure, then construct a costing
structure for this Farm.
å On the basis of this costing structure weǯll collect data
of Farmerǯs îairy & Nestle Sarsabz Farm.
å After collection of data weǯll do comparison of both
farms
 PL NNING

m 
#
d
d
å Firstly we studied & collected information about
already existing supply chains in the target market
å Analyzed the major supply chain in the target area
å At present, we are working on making the strategy for
supply & sale of cow milk of this farm in the target area