Oscar Wylee

GBU100 --PROFESSIONAL
BUSINESS COMMUNICATION

BADER HUSSAIN-20171968
Introduction

• Oscar Wylee is an Australia optometry stores.

they offers fashionable and designer eyewear at a
reasonable price.
• Oscar Wylee was founded by John Teoh and
Michael Lim, two university friends in 2012.
• They controls the entire process from design to
distribution including production and offers
splendid quality eyewears at profoundly
moderate cost.
How Oscar Wylee uses the Social Media

• Oscar Wylee uses social media platforms to grow

its audience and advertise their products to
customers base.
• One of the best feature they used to promote
their product and enhance user experience is
“Virtual Try-On” to let their customer to try their
favorite frame from home.
They uses instagram and Facebook pages to promote their
latest eyewear frames and new goggles designs with
celebrities,
Their “One For One” market campaigns was hugely
popular on social media platforms and had become media
talk lately. It was on sale of every frame they will donate
an eye frame to someone in need.