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INTRODUCTION OF AMAZONE.COM
• Amazon.com, Inc. ("Amazon.com" or the
"Company"), the Internet's number one book,
music and video retailer, opened its virtual
doors on the Web in July 1995. Amazon.com,
one of the most widely known, used and cited
commerce sites on the Web, offers more than
4.7 million book, music CD, video, DVD,
computer game and other titles. The
Company offers its customers a superior
shopping experience by providing value and a
high level of customer service.

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INCORPORATION OF COMPANY

• Amazon.com was incorporated in 1994 in the state of Washington and

reincorporated in 1996 in Delaware. The Company's principal
corporate offices are located in Seattle, Washington. Amazon.com
completed its initial public offering in May 1997 and its common stock
is listed on the Nasdaq National Market under the symbol "AMZN."

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Background and literature review of
amazon.com
Name Amazon.com, Inc.
Logo
Industries served Internet, Online retailing
Geographic areas Worldwide
served
Headquarters U.S.
Current CEO Jeff Bezos
Revenue $ 61.09 billion (2012)
Profit $ -39 million (2012)
Employees 88,400 (2012)
Main eBay Inc., Netflix, Apple Inc., Barnes & Noble,
Competitors Inc., Wal-Mart.com USA, LLC.

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Background and literature review of amazon.com
• The Early 1990s: Beginnings
• Throughout the 1990s, the popularity of the Internet and World Wide Web
swept across the world, and personal computers in most businesses and
households got hooked up in some form or another to Internet providers and
Web browser software.
• In 1994, Bezos left his job as vice-president of the Wall Street firm D.E. Shaw,
moved to Seattle, and began to work out a business plan for what would
become Amazon.com.
• Bezos eventually decided that his venture would sell books over the Web, due
to the large worldwide market for literature, the low price that could be offered
for books, and the tremendous selection of titles that were available in print.
• The web site debuted in July 1995 and quickly became the number one book-
related site on the Web.
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International Growth
• According to amazon.com
without opening web sites and
distribution centers abroad,
Amazon.com had consistently
served a global audience. In July
1995, the customers of the
company came from 45 different
countries39. Currently, the
company sells to over 150
countries40.

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Main objective
• The Company's objective is to
become the best place to buy,
find and discover any product or
service available online.
Amazon.com will continue to
enhance and broaden its brand,
customer base and electronic
commerce expertise with the
goal of creating customers'
preferred online shopping
destination, in the United States
and around the world.

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Swot analysis

Strengths Weaknesses
1.Cost leadership strategy 1.Only online presence
2.Superior quality services and products 2.Selling at zero margins
3.Strategic acquisitions
4.Efficient distribution chain and logistics 3.Negative publicity
5.Economies of scope

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Swot analysis

Opportunities Threats

1.Online payment system 1.Online security

2.Release more its own brand products and
services
3.Increase services and product portfolio
through acquisitions
4.Open more online stores in other countries
5.Physical presence
2.Lawsuits
3.Strategic alliances
4.Legislation against tax avoidance
5.Regional low cost online retailers

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Conclusion
• Amazon has successfully grown from a small web
based book seller to a hugely successfully company
selling everything from books to clothing to music.
Amazon has positioned itself as a low cost alternative
to brick and mortar companies which sell the same
products.

• It will need to continue to refine its competitive

offerings in order to provide the best customer
experience possible.

This what the customer has in mind about your product or

service.

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