Product Analysis

Product Type: Energy Drink.

The term product includes two things tangible and intangible. It also includes services, ideas,
goods, people and a mix of various elements. Our product would come under category of
shopping products and non durable goods.
The product levels include:
Core product.
Embodied product.
Augmented product.
Core product
 core benefits and the reason why people would want to buy our product.

 Core benefits :
Increases performance
Increases concentration
Improves mental alertness
Stimulates metabolism

 Unique features :
Nicotine reducer-The nicotine reducer will help those consumers who are addicted to cigarettes, while people have
cigarettes nicotine automatically gets in their blood, whereas when that consumer will have our product his nicotine
count will be reduced. We will use a pinch of coconut oil as coconut is the best nicotine reducer.

More of Vitamins-Our product will also have more of vitamins which will help the consumer revitalize his mind, be
active and energetic all throughout the day.

Additional fibre -Additional fibre is fruit nectar which will be used in our product; this will give a good and additional
taste .
Price
 Price of a can is Rs 109.9

 Overcomes the cost and therefore earning us a good profit margin. The cost will include all the internal
and external costs. Pricing will be considering the taxes on the product.

 Customers -- feel value for money for our product ---satisfied to the fullest.

 Our pricing will be complementing the place it is marketed, the promotion used and the value of the
product.

Market Led Pricing Strategy

 Penetration pricing- setting a relatively low price in order to gain market share and awareness. Over time,
as the product established itself, the price can be raised. 

 Psychological pricing -Hence customers psychologically feel that they are getting a bargain or better price
for the product .
Embodied Product
 Design – emulates power ,strength, and stamina. Aesthetic structure with bold chest plate like
structures at the side portions, signifying edurance and vitality, with a wide and rigid mouth that
encourages fluid consumption before, after and after sport.

 Packing -250ml Energy Drink aluminium can , musturd –yellow golden mix shade depicting the
fruit mixture and energy by a black bottom shade.

 Ingredients-Coconut pulp, Water, sucrose, glucose, sodium citrate, taurine, glucuronolactone,

caffeine, instol, niacinamide, calcium-pantothenate, pyridoxine HCL, Vitamin 612, artificial
flavors, colors.

 Brand name -

 Durability of our product (Expiry of the product)-24 Months from the date of Manufacture.
Augmented Product
 post-purchase activity or services.

 In case of defective goods we will replace the defective goods within a period of 5 working days and
would give cash back if defective quantity is more than 2%. Minimum order of 300 pieces.

 Discounts are provided if there is a bulk order. We will also have a scheme of lucky dip when you buy
4 cans , and get 25% off.
 Product Life Cycle
 Introduction Stage: The product is not popular on the basis of its overall benefit and cant really make a lot of
profit. The marketing cost becomes high in order to test a market and set up distribution channel.

 Growth Stage: Since it already owns a loyal brand image , its sales can increase tremendously and the price of
the product can be gradually increased upto the competitors price to match with quality percieved by the
customers. Also it can release different types of flavour exclusively for athletes and sporty people with the
objective of hydrating them.

 Maturity Stage: Look on to the causes for any decline of the product. If there are any bad taste or ingredients
problem ,new formula can be offered elaborated for athletes.

 Decline Stage: Aiming to maintain the product by adding new features and finding new issues ,confident of
continue growing & not to decline ,If possible bringing innovations in the can quality and structure.