DEMOGRAPHICS & USE

Ranking of digital content engagement among Indian

consumers in 2019, by category*
Ranking of digital content engagement among Indian consumers in 2019, by category*
Digital content engagement among consumers in India by category 2019

Scale of 0 to 4

0 0.5 1 1.5 2 2.5 3 3.5

Music 3.29

Movies or TV shows 3.04

Newspapers or magazines 3.01

Apps 2.94

Video games 2.25

E-books 2.12

Note: India; May 12 to May 29, 2019; 18 years and older; 500 Respondents
Further information regarding this statistic can be found on page 8.
2 Source(s): Limelight Networks; ID 978285
Ranking of digital content engagement among Indian consumers in 2019, by category*
Digital content engagement among consumers in India by category 2019

Scale of 0 to 4 Your Headline

Your Notes:
0 0.5 1 1.5 2 2.5 3 3.5

Music 3.29

Movies or TV shows 3.04

Newspapers or magazines 3.01

Apps 2.94

Video games 2.25

E-books 2.12

Note: India; May 12 to May 29, 2019; 18 years and older; 500 Respondents
Further information regarding this statistic can be found on page 8.
3 Source(s): Limelight Networks; ID 978285
Ranking of digital content engagement among Indian consumers in 2019, by category*
Digital content engagement among consumers in India by category 2019

3.5
3.29

3.04 3.01
3 2.94

2.5
2.25
2.12
2
Scale of 0 to 4

1.5

0.5

0
Music Movies or TV shows Newspapers or magazines Apps Video games E-books

Note: India; May 12 to May 29, 2019; 18 years and older; 500 Respondents
Further information regarding this statistic can be found on page 8.
4 Source(s): Limelight Networks; ID 978285
Ranking of digital content engagement among Indian consumers in 2019, by category*
Digital content engagement among consumers in India by category 2019

3.5 Your Headline

3.29
Your Notes:
3.04 3.01
2.94
3

2.5
2.25
2.12
2
Scale of 0 to 4

1.5

0.5

0
Music Movies or TV Newspapers or Apps Video games E-books
shows magazines

Note: India; May 12 to May 29, 2019; 18 years and older; 500 Respondents
Further information regarding this statistic can be found on page 8.
5 Source(s): Limelight Networks; ID 978285
Ranking of digital content engagement among Indian consumers in 2019, by category*
Digital content engagement among consumers in India by category 2019

3.4
3.29

3.2

3.04
3.01
3.0 2.94

2.8
Scale of 0 to 4

2.6

2.4
2.25

2.2 2.12

2.0
Music Movies or TV shows Newspapers or magazines Apps Video games E-books

Note: India; May 12 to May 29, 2019; 18 years and older; 500 Respondents
Further information regarding this statistic can be found on page 8.
6 Source(s): Limelight Networks; ID 978285
Ranking of digital content engagement among Indian consumers in 2019, by category*
Digital content engagement among consumers in India by category 2019

3.4 Your Headline

3.29
Your Notes:

3.2
3.04
3.01
3.0 2.94

2.8
Scale of 0 to 4

2.6

2.4
2.25

2.2 2.12

2.0
Music Movies or TV shows Newspapers or Apps Video games E-books
magazines

Note: India; May 12 to May 29, 2019; 18 years and older; 500 Respondents
Further information regarding this statistic can be found on page 8.
7 Source(s): Limelight Networks; ID 978285
Ranking of digital content engagement among Indian consumers in 2019, by category*
Digital content engagement among consumers in India by category 2019

Description
Source and methodology information
According to a survey among Indians in May 2019 about their digital content engagement, it was found that
Source(s) Limelight Networks music was the most accessed, downloaded and/or streamed with a ranking of 3.29 by the respondents. Movies
or TV shows came second with a ranking of 3.04.
Conducted by Limelight Networks

Survey period May 12 to May 29, 2019

Region(s) India

Number of respondents 500

Age group 18 years and older

Special characteristics n.a.

Published by Limelight Networks

Publication date July 2019

Original source The state of digital lifestyles 2019, page 13

Website URL visit the website

Notes: * On a scale of 0-4, zero being least often, four being most often. Question as
stated by the source: "How often do you download, stream, or access the
following types of digital content online? (Scale 0-4)"