MEDIA & ENTERTAINMENT

INDUSTRY

Presented by-
Ankit Tiwari
Varun Mittal
Rajat Singh
Mukul Pratap
 Introduction
• The media and entertainment industry
consists of many different segments under its
folds such as television, print, and films.
• It also includes smaller segments like radio,
music, OOH, animation, gaming and visual
effects (VFX) and Internet advertising.
 Cont.
• Entertainment industry in India has registered
an explosive growth in last two decades
making it one of the fastest growing industries
in India.
• From a single state owned channel,
Doordarshan in the 1990s there are more than
400 active channels in the country.
 Major Segments of M&E Industry
• 1 Television industry
• 2 Print industry
• 3 Film industry
• 4 Radio industry
 Television Industry
• Television is one of the major mass media of India
and is a huge industry and has thousands of
programs in all the states of India.
• Today India boasts of being the second largest
television market in the world.
• The small screen has produced numerous celebrities
of their own kind some even attaining national fame.
• TV soaps are extremely popular with housewives as
well as working women.
 Cont.
• Television first came to India in the form of
Doordarshan (DD) on Sept 15, 1959.
• Doordarshan is the National Television Network
of India and also one of the largest broadcasting
organisations in the world. Apart from the state
run Doordarshan, there are six DTH players with
54.52 million DTH users in India with the
present prediction; it is likely to overtake the US
in terms of the largest DTH market in the world.
 Print industry
•Print media is one of the oldest and basic forms of
communication. It includes newspapers, weeklies, magazines,
monthlies, banners & graphics, posters and other forms of printed
material.
•The contribution of print media in providing information and
transfer of knowledge is remarkable. Even after the advent of
electronic media, the print media has not lost its charm or relevance.
•Print media has the advantage of making a longer impact on the
minds of the reader, with more in-depth reporting and analysis.
•Magazines and newspapers are the dominant traditional print media
used in advertising. 
 Cont.
•  Print industry in India is the world's second
largest with over 90 million copies in circulation
daily after China with 130 million copies in
circulation daily.
• Most newspaper has an online presence and a
growing view counts on their portals.
• Much of the entertainment and media
segments are now focusing on growth in
regional areas and smaller towns.
 FILM INDUSTRY
• Films are the most important form of entertainment in India.
• Film industry in India is among the largest in the world in
terms of films produced (approximately 1000) in different
languages which include films - Hindi, Kannada, Bengali,
Tamil,marathi, Telugu, Punjabi and Malayalam.
• Approximately twenty-three million Indians go to see a film
every day. Film Federation of India is the apex body of film
industry in India whose objective is to popularise and
promote the cinema.
• Bollywood accounts for 46 percent of the total Indian film
industry revenues film industry experts
 Cont.
• India has a National Film Development Corporation
(NFDC) which finances some films.
• A few film makers, who would find it hard to obtain
finance from the regular sources, have been
financed by the NFDC. However, NFDC cannot be
considered to play a central role in the film
industry because it finances too few films which,
too, are not of the type that has made the Indian
film industry so vibrant.
 RADIO INDUSTRY
• Radio broadcasting in India started in British
India in 1923 with the Radio Club of Bombay.
• All India Radio (AIR) was established in 1936 is
one of the largest radio networks in the world.
• Famous stations are Radio Mirchi (of the Times
Group) has maintained a lead position in most
cities it operates in and other channels like
Radio City, Red FM, Big FM, Fever, Radio One
have also been able to get significant position.
 Market Dynamics
•   Valued at over US $ 22.7bn (1,47,300Cr INR)
in 2017 which is ~1.15% of the global M&E
industry (estimated at US$ 1.95tn)
•   Growth from 2016-21 (11.6%) is going to be
over 2x of the global M&E industry (5.1%) • 
Growth of M&E is outpacing India’s GDP
growth by 50%
Where is the growth coming from?
Changing Customer
 Government Initiatives
• Govt. of India has agreed to set up the
National Centre of Excellence for
Animation, Gaming, Visual Effects and
Comics industry in Mumbai.
• The Indian and Canadian Government
have signed an audio visual co-
production deal to enable producers
from both the countries .
• Digital India Scheme .
 Cont.
• The Digital India campaign will strengthen the
industries such as video streaming, online music
services and gaming in India by increasing the
internet penetration.

• The government has liberalised FDI norms for various

segments of Media and Entertainment industry.
 Cont.
• “The Make in India, Skill India and Digital India
campaigns are clearly positive signals of the
new transformation.
• I&B Ministry is working on to transform India
into a global hub of Media and Entertainment
industry by improving the ease of doing
business in the sector.
 OPPORTUNITIES AND THREATS

• OPPORTUNITIES AND THREATS

• 1. The business model is evolving
Disruption is sweeping through M&E industry, powering the
invention and rapid expansion of new business models and
leading to uncertainty about the durability of well-
established ecosystems. Consumers are expecting media
and entertainment providers of all types to deliver choice,
convenience and value, all wrapped inside personalized,
customized experiences that are available on demand and
on a cross-platform basis — and with limited advertising
and strong data protection.
 2. M&E companies need to adapt to new
realities
• Intensifying competition for viewers and
advertisers, combined with ongoing declines
in subscribers, is putting pressure on topline
performance at many M&E companies. At the
other end of a margin squeeze, costs are
escalating — especially in the critical areas of
content and talent.
 3. New advertising currencies are on their way 

• As the lines blur between linear and digital media, advertisers

are developing new currencies to better understand and target
consumers. Audiences are fragmenting across video platforms
— from live TV to time-shifted and connected TV (over-the-top
video, streaming media players, connected digital video
recorders), and from desktop to mobile and immersive videos
(augmented reality, virtual reality and wearables).
• With this fragmentation, advertising models are also evolving
new forms, including programmatic, native, vertical, 360 degree
and addressable ads. Audience measurement — the key piece in
the puzzle and critical to understanding consumers — has
become more complex and continues to lag.
 4.Companies need to mitigate cyber risks

• Every click, view and download results in

massive amount of data being created every
day. This data offers M&E companies a real
competitive advantage, however, this same
data is a magnet for cyber criminals. 
5.International operations are key
•   Globalization is critical to M&E companies
looking to build scale, open new markets and
remain competitive. Although we see the rise of
economic nationalism and the prospect of higher
trade barriers, at the same time, a suite of
enabling digital technologies is rendering borders
less relevant. Today’s M&E companies must be
more open than ever to the opportunities of
growing their international operations.
 Conclusion
• The future of M&E depends on Indian
economy.
• With the advancements in science and
technology growth is expected in M&E sector.
• Govt. focussing on regulations to give further
impetus on industry.
• The number of digital subscribers are
expected to increase exponentially.
Questions
Thank You